The question that occupies the mind of many aspiring or even veteran workshop planners is how do I get the butts in the seats?
Of course, the way to fill up your event is to market it, and market it early and often. In fact, the time to start marketing your event is when you have made the decision to have one.
One of the most effective tools to market your event is video. Just YouTube alone has 4 billion video views per day and Google ranks videos very high in their search rankings.
If this is a repeat event, a great way to get people curious and excited about your event is to create a video with people who attended your last event. Include pictures and testimonials from attendees. Add some royalty free music to it and let it do it magic.
What if you don’t have any video footage to use, because you made the mistake of not having a videographer or at least bringing your video camera or phone? Use pictures and slides! You can even create a video for free on animoto.com just using pictures, slides and music.
The key is to use what you have and put something together, make it exciting and create anticipation. That will make people eager to be at your event and sign up when the time comes.
What if this is your first event? This may be a little more challenging, but if you have some pictures of clients and their testimonials of the great results they have achieved because of you, use that.
You can also shoot a video of yourself talking about the event, what you are planning to teach and why it’s important for the person viewing the video to be there. And don’t worry about this being a million dollar production. All you need is a simple video recorder (or you can even use your phone!), make sure you have some good (preferable natural) light on your face and start talking. It is surprisingly easy!
You can even easily make animated videos yourself with inexpensive software. I created this video with VideoFX.
Granted, it doesn’t promote an event, Just helps you with your event marketing, but you can just as easy create one for your event.
So start marketing that event as soon as you can and don’t stop until the doors are open and the people are filing into the room. You never know when that last minute decision maker becomes your best client.
Your videos may not be perfect the first time around, (or ever), but that’s OK. You need to be out there in a big way, and video is an increasingly important marketing tool that you need to take advantage of.