As part of my How To Get The Get The Butts In The Seats Of Your Next Workshop Or Seminar System, I have a module on creating registration pages that convert visitors into attendees. A key component to have in place on that page is testimonials. Testimonials build credibility, because these are third party endorsements. They are social proof and the more you have the better it is.
The quickest (and best) way to get testimonials is to ask for them. Right after you deliver your services or your workshop and your clients are happy with you, ask if they can give you a testimonial.
Here are some tips for adding testimonials to your registration page.
Include full name, website (if available) and a picture. When you see a lot of testimonials, you tend to get a little suspicious. But when you include their full name and a picture, you show that they are real people, who also have a reputation to uphold. If they are business owners, it also gives them the opportunity for promotion and a link to their own website.
Have results-based testimonials. Soft, character based testimonials, about how nice it was to work with you, are not nearly as powerful as results based testimonials. The best include the money made in a short amount of time or the weight that people have lost. We all know those kinds of testimonials. But how about a testimonial for the college and career coach that says,
“After Amy’s coaching I was completely prepared for college. I knew what I wanted to do with my studies. By getting that focus from Amy’s workshop I was able to graduate in 3 ½ years, saving me full semester of tuition. I now have a great job in a field I love. Thanks!”
That is powerful and focuses on the results of your workshop. Results based testimonials create desire, because your prospective attendees will see them and think: “I want that!”
Do not ever host a workshop without having a flip camera nearby. Assign your event planner or another trusted person to solicit testimonials either during a break or right after the event. If you have structured your workshop well, your audience is excited about what they have learned and full of the possibilities. They are grateful to you for sharing your strategies with them and most of them will be happy to give you a testimonial.
Be sure to have a release form signed by them, allowing you to use their images and video for marketing purposes. You can have a form like this ready when they check in at the event with their name badge. This way you are covered and you do not have to track people down after the event to ask them permission to use this awesome testimonial they just gave you. Note: Although I am not a lawyer, I know that if you use results based testimonials and the results are not typical, you have to include a disclaimer that these things are not typical.
Testimonials are a powerful way to create desire for your workshops and programs, and they also add credibility. Start collecting them now, with each client and each workshop. For more strategies on how to get the butts in the seats of your next workshop or seminar, visit http://www.winningworkshopsecrets.com/buttsinseatssystem