One of my favorite (and absolutely free) ways to get the word out about your workshop is social media, such as Facebook, Twitter, LinkedIn, etc. You can create an event page on Facebook and invite all your friends and page fans to the event. In LinkedIn, you can post your invitation in the appropriate groups. Twitter, especially is a great way to let your followers know about your event. Create at least 10 different tweets with a link to your event registration page. Enlist some of your friends to help you promote your Tweets to their followers, or retweet your tweets.
A great example of someone who generated a great deal of buzz through Twitter for her event is Nancy Marmolejo’s I Heart my Biz event. Nancy Marmolejo teaches entrepreneurs how to break the cycle of struggle and mediocrity and emerge as confident, sought after, profitable business owners. Using her signature Profitable Essence™ system, Nancy’s clients learn to connect their authenticity and talents with what will make them the most money. I had the pleasure of interviewing her for my Winning Workshops Show for the Women’s Information Network and I asked her about her success.
You can listen to the Winning Workshops episode I Heart My Winning Workshop With Nancy Marmolejo here.
In the months and weeks leading up to her event the I Heart My Biz hashtag was everywhere. Of course Nancy has over 12,000 followers and she didn’t get those overnight. She has been on Twitter for a many years (even before it was popular) and built up a loyal following over the years. She had people talking about her event that didn’t even attend her event. But the key was that it created buzz, it seemed like the place to be and it got the butts in the seats. Social media is about relationships and you cannot build those up in just a few weeks, so you want to get started building those relationships now, so that you can use social media later, when you need it.
But here are a couple of things that Nancy did on Twitter that created the buzz.
She created a hashtag. If you are not familiar with what a hashtag is, it is the pound or number sign. You follow that with an abbreviation of the name of your workshop. Space is of the essence, so keep it short. You add the tag to all the tweets about your event, so that you can search for them easily and they stand out among your followers. When the hashtag shows up everywhere, it becomes like a party and people do not want to be left out.
The second thing she did is to create a Twitter list of everyone who signed up for her event. And that is a great way of getting people to interact with each other before they even get to your seminar. Your potential attendees see who else is registered and that becomes a selling tool in itself.
Nancy just announced her second I Heart My Biz and it looks like she is already creating buzz on Twitter with her new video. You can watch the video “I Heart My Biz- Be There!” at http://animoto.com/s/mLHXKe3LKxyiaSGHHabjOw