How to Promote a Workshop

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How to promote a workshopThere are many ways to promote a workshop and it is sometimes hard to figure out which works the best for your workshop or seminar.  If you are hosting a 3-day seminar, you would plan your marketing differently than if you are hosting a local 3-hour workshop.

For a short, inexpensive workshop, you want to attract people that may not have heard about you before.  You want to use this primarily to generate leads.  In this article, we are going to examine how to promote a workshop.

Social Media

Social media is great to get the word out about local workshops.  Although you may have a relationship on social media with your followers on Twitter, fans on Facebook and connections on LinkedIn, they are not yet leads.  Inviting them to an inexpensive workshop is a great way to move them off social media and into your own marketing funnel.  Let your social media contacts know that you are hosting a workshop and why they would benefit from attending it.

Event Calendars

In addition to local publications such as magazines and newspapers, there are also many online event calendars that will list your event for free.  You can list you workshop on places such as, and  As with all your marketing, make sure your event listing focuses on the benefits to the attendees, not just on the what, when and where of your workshop.


Attend networking events that your ideal clients also frequent.  This way you create relationships with people who are prime prospects for your workshop.   They may not be ready to hire you from one networking meeting, it usually takes time to build a “know, like and trust” relationship.  However, coming to a short, inexpensive workshop on a topic that helps move their life or business forward is an easier decision.

Use your short, inexpensive workshop to deliver tremendous value and move your attendees to a buying decision.  Once they understand the level of your expertise, they will have the confidence to hire you.  People only buy from people that they know, like and trust, and your workshop will move them to that stage very quickly.

Need more ideas to promote your event? There are 50 of them in my free report “50 Ways To Promote Your Event“. You’ll never run out of ways to promote your workshops, seminars and other events.

Click Here to Download 50 Ways To Promote Your Event


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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. ha says:

    One thing that is really doing well nowadays is Facebook events. I see so many invites been sent across that I am amazed by how much influence social media is having in everyday life. Also, Facebook ads helps me introduce me to so many new events that I feel people needing to market their workshops might find help there too!
    ha recently posted..Will they call you over for a Bloggers Party?

  2. Not only are these all great ideas Daphne for promoting your events, these are also good tips to promote your business, products or services in a soft sell (as I like to call it).

    Use social media for online webinars where your audience is able to chat during the webinar and ask questions. Use the event calendars and announce new product updates or other company news. And of course, networking is good for anything and everything business!

    Always enjoy your guidance Daphne when it comes to events!
    Lynn Brown recently posted..Taking Action Why You Need to Take the Plunge NOW

    • Daphne Bousquet, CMP says:

      Thanks for stopping by, Lynn!

      Yes, all these are great for promoting your business as well. I hadn’t though about using event calendars to promote new product updates. Good idea!

  3. Enjoyable read and stellar workshop promo tips, as anticipated!

    Thanks, Daphne, for sharing some event calendar resources. “American Towns” is one I hadn’t heard of before.

    Just goes to show …

    There’s always great content and something new to discover on your blog. 🙂

    I’ve registered for your upcoming webinar — sounds awesome!
    Melanie Kissell @SoloMompreneur recently posted..Put the Right Lure In Front of the Right Fish

    • Daphne Bousquet, CMP says:

      Wow, Melanie! An event calendar you hadn’t heard of? I didn’t think that was possible.

      Always glad to be able to help you discover something new!

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