There are many ways to promote a workshop and it is sometimes hard to figure out which works the best for your workshop or seminar. If you are hosting a 3-day seminar, you would plan your marketing differently than if you are hosting a local 3-hour workshop.
For a short, inexpensive workshop, you want to attract people that may not have heard about you before. You want to use this primarily to generate leads. In this article, we are going to examine how to promote a workshop.
Social media is great to get the word out about local workshops. Although you may have a relationship on social media with your followers on Twitter, fans on Facebook and connections on LinkedIn, they are not yet leads. Inviting them to an inexpensive workshop is a great way to move them off social media and into your own marketing funnel. Let your social media contacts know that you are hosting a workshop and why they would benefit from attending it.
In addition to local publications such as magazines and newspapers, there are also many online event calendars that will list your event for free. You can list you workshop on places such as AmericanTowns.com, Craiglist.org and YahooLocal.com. As with all your marketing, make sure your event listing focuses on the benefits to the attendees, not just on the what, when and where of your workshop.
Attend networking events that your ideal clients also frequent. This way you create relationships with people who are prime prospects for your workshop. They may not be ready to hire you from one networking meeting, it usually takes time to build a “know, like and trust” relationship. However, coming to a short, inexpensive workshop on a topic that helps move their life or business forward is an easier decision.
Use your short, inexpensive workshop to deliver tremendous value and move your attendees to a buying decision. Once they understand the level of your expertise, they will have the confidence to hire you. People only buy from people that they know, like and trust, and your workshop will move them to that stage very quickly.
Need more ideas to promote your event? There are 50 of them in my free report “50 Ways To Promote Your Event“. You’ll never run out of ways to promote your workshops, seminars and other events.