If you have followed my musings on Winning Workshops, you know that one of the characteristics of a Winning Workshop is that it inspires clients to take action to go deeper with you. When you structure your workshop the right way, your audience will want even more of the great strategies, tools and nuggets of wisdom you shared with them. Be sure you give them the opportunity to sign up right there for your products, services or programs. One of the most effective ways is to do this through information products.
An info product packages your expertise either in books, cds, video, ebooks, etc. Ideally, your information product contains a combination of these things. When you develop a signature program you can reach and help a lot more people with your knowledge. When you sell your services, there are just so many new clients you can take on before you run out of time. While having too many clients is a nice problem to have, it leads to overwhelm and missed opportunities.
Also, there may be people that would really benefit from your services, but just cannot afford the $1,000 or $2,000 it takes to hire you. However, they may happily invest in a $500 product. That allows you to help more people without taking up more of your time. You create it once and it makes money forever. It gets you out of the time for dollars business model and adds an additional stream of income.
Developing an info product is much easier than it sounds and it also is not expensive to do. There are many resources that are either free or low cost that you can use. Others only charge you after you have sold something, which is also important for your cash flow.
Join me as I interview Adam Urbanski during the Winning Workshop Secrets Teleseminar Training Series on the topic of “Packaging Your Services For a Profit Explosion”. During the interview, he will reveal:
- Why information products are the perfect complement to a live workshop
- Strategies to quickly and inexpensively develop content for your information products.
- How you can produce your own multimedia products for less than $100!
- How to know exactly what products will sell before you even create them.
- 5 biggest mistakes that will cost you a fortune – and how to avoid them.
Register to get free access to all the calls of the July 19-23 teleseminar series at http://www.winningworkshopsecrets.com.