How To Enhance Your Seminars With Membership Programs

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In my blog post series, The Top 5 Items To Sell at the Back of the Room of your events, I placed continuity programs at number 4. Also known as membership programs, you offer a membership area on your website, where you post monthly content.

membership programsThe benefits are obvious. A recurring monthly revenue stream allows you to budget and plan better, since you will know approximately how much money you will be consistently making from your membership site. If you are looking for immediate cash flow, you could even offer a small discount for people who pay for the program or year upfront.

However, membership programs can be so much more than something to sell in the back of the room.

Here are 3 ways membership programs can expand and enhance your workshops and seminars:

#1 – The Next Step

The success of your seminar often depends on the offer you make. Some seminar leaders are still hesitant to sell anything, but if you don’t offer the next step in learning for your attendees, you are doing them a disservice. If they loved what you taught, many of your attendees will be ready for implementation help or ways to specifically use your strategies to move them forward in their businesses or lives.

While some of your audience may be the do-it-yourself types, many of them realize that getting help will accelerate the process. This is where your membership program comes in. If you create a membership program as your logical next step or as a part of your package, you can offer support and additional content.

#2 – Turn Your Seminar Into A Membership Program

After a 3 day seminar you have a wealth of content, especially if you have it recorded on video or audio. When you turn it into a membership program, you have ready-made content. You can market it to people who couldn’t attend your event live and still want to learn from you.

In addition, you can also sell it to your attendees. Unfortunately, we only remember a fraction of the materials we learn at an event and a membership program is an ideal way to revisit the seminar and retain what we’ve learned.

#3 – Leverage your community

Create a membership program where your attendees can interact with each other, you and the speakers of your event. Your attendees form a bond with each other at your event and want to stay in touch.

With social media it’s becoming easier, but if you can facilitate it through a membership community where they can not only learn more from you, but also from each other, you have a winning formula.

In addition to posting your own content, you can also post content from your speakers, and your attendees if it’s relevant to your audience. In addition to the recurring monthly revenue stream, you can also profit from affiliate sales from your featured experts.

If you are interested in learning more about membership programs and how they can help you enhance and expand your workshops and seminars, join me for a complimentary webinar on Thursday, October 13th, when I host internet marketing expert and advisor Kathleen Gage.

Kathleen Gage and Daphne Bousquet at NAMS

That's me with Kathleen Gage

She is revealing her top money-making membership program secrets so you can get your membership program up and running in record time.

It is a FREE webinar packed with great content about how to create a money making membership program. Kathleen’s first membership program made her over $100,000 in record time, so she knows what she’s talking about.

She has agreed to share with you:

Fast steps to starting your own membership program

• Why most people fail at this

• The #1 step you must take to make this successful

• How to market your membership program

• How to put your program on autopilot

I have been following Kathleen for a long time and I am so excited that I can finally share her with you. She always has great tips and strategies that you can implement right away to grow your business.

So join me and go register now at:

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Chris says:

    Thanks Daphne!

    I’ve created great content from my last workshop and hadn’t thought about leveraging that into a membership program so that those who couldn’t attend would have access to the training!

    Whoo ‘freakin’ hoo!!! Another lightbulb moment…courtesy of the 6-figure seminar lady!

    Thank you my friend! I’ll keep you posted on the results!

    P.S. – I signed up for the webinar and looking forward to it!
    Chris recently posted..How well do your clients learn from you?

    • Daphne Bousquet, CMP says:

      Membership programs are a great way to repurpose your content, and I know you have a lot of it. Glad to have you on the webinar. You’ll love it, because Kathleen rocks!

  2. Great ideas, Daphne. I also especially like turning your workshop into a membership program. Usually people turn them into a recording product but a fixed membership program is unusual and may sell better. Thanks for sharing!
    Jeannette Koczela recently posted..By: admin

    • Daphne Bousquet, CMP says:

      Thanks Jeannette. Here is another one. You could actually turn your book into a fixed term membership site. You have the content/lessons!

      Great to see you here!

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