Today, I bought tickets to two live events I will be attending in the coming months. And I am very excited about it. I just love events, not only to plan, but also to attend. I have several reasons I go to events, but they all come down to growing my business.
The events I will be attending allow me to do just that. The first one I am going to is already next week. (Ok, you caught me. It was a last minute thing. I have been thinking about going for a while but decided to actually go this week. It is local, so I don’t have to hop on a plane or book a hotel and that makes the decision easier.)
Unfortunately, I am not the only one who makes last minute decisions. It is one of the challenges when you are marketing workshops and seminars. That is also why you should never stop marketing. People like me will decide to come to your event at the eleventh-hour.
Never Stop Marketing
And unless you have a completely sold out seminar and there is no way you can cram any more attendees in the room, keep promoting your event. This is easy to do by posting on social media that there are still a few seats available if they want to join you and the great group of attendees that you have assembled.
The fact that this event was local also made it easy for me to make the choice to attend close to the start date. It would have been much harder (although not impossible) for me to do this if the seminar had been on the other side of the country. As it is, I don’t have to book any airplane tickets or a hotel.
The investment of time and money is less and that also made the decision easier. The lesson here is to focus your marketing in the final days locally. Spend a little more time on local websites and local groups. Have an assistant call your local clients, or place a call to them yourself using a service such as CallingPost or DialMyCalls. These services allow you to record a message and deliver it via the phone to your clients. When done correctly, such as a friendly reminder rather than a solicitation, these calls can be very effective.
Back To The Drawing Board
Finally, if your event is one week away, yet you have no people registered, don’t expect them to all sign up in the last week. If you have no attendees the week before your event, it is time to go back to the drawing board. At that point, you are going to have to evaluate what went wrong. It could be your topic or more likely your marketing message.
Need some help evaluating your marketing and want to see how I can help you get more butts in the seats? Sign up for a complimentary 20 minute marketing evaluation, so your next event will be a huge success.