How To Add Additional Revenue Each And Every Month

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Additional Revenue each month with introductory workshopsHow would you like to add more revenue every month? All business owners want more revenue and I am sure you are no exception. The key to adding new revenue to your business every month is to have a consistent marketing system in place.

If you approach your marketing willy nilly (yes, this is a technical term), you will also generate revenue willy nilly. The same holds for your introductory workshops. Your introductory workshops are designed to generate leads and turn them into clients. It’s a simple equation: new clients = additional revenue.

So what do you do if you want to generate additional revenue every single month?

You host an introductory workshop every single month.

Consistency Breeds Success

Consistency is the key to your success in generating new revenue every month. Here’s why:

More visibility

Every time you do a workshop, you get more visibility. That visibility is apparent even to people who don’t attend your workshops. The fact that you host workshops positions you as a leading authority in your field and leads to more opportunities to land clients.

For instance, when you get recognized as a workshop host, groups in the area will come to you when they need a speaker. Speaking engagements offer more opportunities to get more clients and more attendees for your workshops.

Practice Makes Perfect

Daphne Bousquet at the 1984 Olympics

Daphne Bousquet at the 1984 Olympics

I know, I know, you are already perfect. Wait, you’re not? I don’t know about you, but every time I do something, I get better at it.  (It’s those thousands of hours of training that got me to the Olympics.)

That also goes for your presentation. The more you do it, the better you get at it. You’ll get better at reading your audience, you’ll learn to anticipate certain questions and yes, you’ll learn how to best present your offer.

Your introductory workshops’ purpose is to generate leads and turn them into clients. In order for you to do that at your workshop, you have to present them with an offer to work with you. Ideally, you present them with a deal they cannot get at any other time than at your workshop. That induces them to make a decision on the spot. And that means instant clients and revenue.

Snowball Effect

Your workshop success will build on itself. From getting better conversion, to fine tuning your marketing for more attendees, your workshop will get better and better.

You will also find that your workshop graduates become a great source of referrals. It is much easier for your clients and workshop graduates to refer your workshop, especially if you offer them a referral fee or affiliate commission when referrals become clients

When you develop a system for filling your workshops, you can predict how many attendees you’ll have each month. As your conversion rate for turning attendees into clients improves, you will also have an increasing source of new revenue each month.

If you want additional revenue each and every month, add monthly introductory workshops to your marketing arsenal. When you are consistent with your workshops, you will get increasingly great results from them.

To get started with your introductory workshops, pick up Winning Workshop Success: Your Blue Print to Introductory Workshops.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Lynne says:

    Yes we all would like to generate more revenue each month. The ideas you presented will surely do just that. Thanks for the tips!
    Lynne recently posted..3 Steps to Small Business Consulting Marketing


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