“On what day should I host my workshop? I am trying to choose between Thursday and Saturday.”
That is an excellent question one of my clients asked me recently. Seemingly innocent and simple, yet the answer has far reaching implications. And you may be wondering the same thing.
So it is important that you make the right choice. And to help you make the right decision and before you choose the day of the week for your event you need to know the answer to these 3 questions:
Who is your audience?
You have to know who you are targeting. Entrepreneurs have different needs and desires than people who are employed, but are looking for a career change. Perhaps you are targeting entrepreneurs that are want to start working full time in their business, but currently still have a job. Perhaps you are targeting stay or work at home moms.
Each of these groups have different needs. The day of the week has to meet that need. For instance, if your target audience still has a job, having your workshop on a weekday essentially ensures that your workshop stays empty.
What is your competition?
What or who are you truly competing with? If you are holding your workshop on a weekday, you are competing with a paycheck in the case of the people who have a job. For entrepreneurs, you are competing with their business and day to day activities. If you are hosting your workshop on a Saturday, you are competing with family time, soccer games, and a round of golf perhaps.
(You could also be competing with mowing the lawn and cleaning the house, which could be a good thing! I will choose to go to a workshop over cleaning the house any day of the week.)
What are you offering that is so much better than they could otherwise do on that day?
You have to give your audience a very compelling reason to choose you over the alternative. If you want them to choose you over their family, what can you offer them? A better future for their family? More freedom to spend with their family down the road? If you are targeting entrepreneurs on a weekday, emphasize that you are offering them a chance to work on their business instead of in their business. It is a choice between growing your business or business as usual.
When you are completely clear on who your target audience is, what your workshop is competing against and how to position your workshop against that competition, you will not only know what day of the week to choose for your event, but also the words to use in your marketing that will entice your audience to choose you over the other options they have that day.
Of course it is not just the day of the week that affects your workshop attendance. Want to know more? Then join me for my new webinar, Standing Room Only: Why 9 Out Of 10 Workshops Don’t Fill Up And 5 Powerful Secrets To Ensure Yours Not Only Achieves Its Attendance Goals, But Surpasses Them