I love a New Year. A New Year brings hope and enthusiasm and new beginnings. You start off with a blank slate and you get to fill in new ideas and new projects. One of them may very well be to add a live event like a workshop or seminar to your marketing calendar. But before you charge in and add an event to your calendar, ask yourself this question:
How does your workshop fit into your business?
That is an important question that you have to answer before you even think about planning your next workshop. Many coaches and consultants are so intent on serving their audience that they just want to teach and share their knowledge. They know that a workshop is a great marketing tool, but without an integrated marketing strategy it becomes a standalone item that doesn’t really do much to grow your business. Events like workshops and seminars take a lot of effort in marketing them, planning the logistics and putting the content together. Does it make sense to spend that time and effort and end up with $500 and a hope that at some point your attendees will end up buying more from you?
Hope may fill your heart, but it is NOT a marketing strategy.
When you host a workshop, you must know exactly what the next step is for your attendees and guide them to it. Your workshop has to be completely integrated into your business. It is a piece of the puzzle and it could be a crucial piece for your business. Where does it fit? And how does it fit? What is your objective?
10K In A Day
If you are struggling to answer these questions, check out “The 10K in a Day Marketing Strategy That Every Coach, Consultant and Expert Can Use” webinar replay. It will give you some clear ideas on how to solve your workshop puzzle and take you from a $500 standalone workshop to a $10K or more event that is integrated into your business and will bring you additional revenue over time. This replay is up for a limited time, so take advantage of it right now at http://eventstrategysolutions.com/10Kinaday.