Goldilocks And The Three Venues

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Just like the three bears, venues come in all sizes.  It is important to have the right size for your workshop, not too big, not too small, but just right.  You want to have a venue that is comfortable but not too big because the size of the room has to match the size of your workshop and the size of your audience.  If you choose the wrong venue for your audience, there will be a disconnect.  You end up alienating your audience and losing your credibility.

For instance, if you have a large room for a small crowd, it will feel overwhelming and it just doesn’t convey a sense of success.  Even if you planned for only 30 people, if the room fits 100 people, it looks like your event is a flop.

On the other hand, if you have a small room but you have too many people, the large crowd will be uncomfortable. They’ll start feeling like sardines because they’re just crammed in there.  If there are too many people in the room, it’s going to be packed; the room is going to be completely hot and people will be very uncomfortable.  Chances are that people will not come back after lunch.  And, if you lose people then you will not be able to sell to them, when it is time to make your offer.

But when Goldilocks finds the right venue, there is a synergy between her and the audience. They feel comfortable and are receptive to what she has to say.  So be like Goldilocks and make sure your venue is not too big and not too small, but just right.  If you need help finding the right venue, contact me.  It is a service I provide and it may be free to you if you need a 30 room nights or more.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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