The Olympics has a huge audience. It is estimated that over 1 billion people watch the Olympics on television. It is not surprising that the popularity of the Olympics has coincided with the visuals. The more access the audience has had to see video footage of the Olympics, the more popular the Games have been.
I remember watching Olympic diving on TV when I was only 7 years old and I started diving shortly thereafter. And yes, the Olympic Games became an ambition really quickly. Three Olympics later, it was me standing on the diving board.
Of course, as entrepreneurs, we don’t have access to an international broadcasting syndicate. However, we do have access to video and video distribution. The technology has progressed so much that everyone with a cell phone can now make decent videos.
Video marketing is required to raise your profile, especially if you want to host events. After all, you don’t expect your audience to buy a ticket to your event without knowing how you are on stage or on camera, right?
However, as with all marketing vehicles, you can’t just throw up a few videos and see what sticks. You need a strategy.
Marketing Champion Lou Bortone
Today’s Marketing Champion Lou Bortone, knows all about video strategy to gain a large audience. Lou is an Online Branding Expert and Video Marketing Strategist who helps entrepreneurs and small business owners build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative and creative online branding strategies, including video marketing, social media marketing and online video coaching/consulting.
Lou Bortone has over 25 years experience as a marketing executive in the TV and entertainment industries. He’s worked for E! Entertainment Television and was Senior VP of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.
Lou’s Gold Medal Secret will get you started with your video marketing strategy, beginning with your video editorial calendar, worksheet and 8 ways to win with video webinar.
Claim your Gold Medal Secret at http://marketingchampionsgold.com