Getting To The Top Of Your Event Business

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We spent a wonderful week in the North Georgia Mountains on vacation.

It is hard work, this relaxing thing.  Although I had no time scheduled for formal workouts, I had no problem fitting in some exercise.

Who knew tubing on a lazy river was hard work?  I sure didn’t, but found out that towing a 6 year old on her tube and trying to get her through the rapids was very taxing on my shoulders.

The following day, we spent time climbing the Amicalola Falls, the tallest waterfall east of the Mississippi and Brasstown Bald, the highest point in Georgia.  I know, compared to the Rocky Mountains, Alps or the Pyrenees, it’s not very high.  But, if you have spent most of your life below sea level like me, that is an impressive mountain.

Getting to the top of your event business - Amicalola Falls

Getting to the top of Amicalola Falls

As I was climbing up the Falls and my 12 year old ran the 604 steps ahead of us, I observed there are 3 ways to climb the Falls and the mountain.  And those 3 ways are also mirrored in how we run our businesses.

Check out these climbing/business types:

Fast and Furious

Everyone wants to get to the top as fast as possible.  My 12 year old is one of these.  He started of strong, not in the least because as a part of his soccer fitness program we encouraged him to run the steps.  He did so with gusto and got there far ahead of us.

He could do this, because he had a strong fitness foundation.  He has been playing soccer (all day, every day) and has put in the time to be able to do that.

If you want to do this as a business owner and seminar host, you have to lay the foundation.  You cannot make 6 figures with your own seminar unless you have laid this foundation.  You need to have a list of targeted followers and a plan to get butts in the seats, as well as a solid strategy to monetize your seminar.

Only when you have paid your dues by creating a solid business can you be an “overnight success”.  All the overnight successes you hear about, have worked their hard (many times for years), to get to that point.

They have invested in themselves through coaching and learning and have someone help them to avoid the mistakes that could stop them from getting to the top.

When you want to get to the top fast, but have neglected to build a strong base, you turn into the second climber/business type.

Start and Stop

These climbers are like my 6 year old, and many others I saw on the trail.  They start of strong, running in the case of my 6 year old, but soon they stop and take a rest.  Sometimes those rests are the equivalent of taking 1 step forward and 2 steps back.

In the effort to get to top quick they try to take short cuts, like falling for “get quick rich schemes”.  Some try to do it all themselves, losing valuable time making mistakes that could have easily been avoided. And some give up, because it is too hard, even when the finish may be right around the corner

Slow and Steady

These climbers are like my husband and I. We know that it is not a race, but that you have to take the mountain step by step.  We keep going, even when the finish seems a long way off.

We apply this to our business as well.  We build it one step at a time.  Building a list, educating, creating programs and ways to serve our clients.  Slow but steady until you get to the top.  Never stop learning, never stop building.

Until finally, you can get ready to climb the mountain the fast way and be an “overnight success.”

How do you climb the mountain of your business? Are you going slow and steady until you can go fast?  Or does it seem like you take one step up and 2 steps back? Share with me in the comments.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. What beautiful analogies, Daphne! I can wholeheartedly relate — in Vancouver, we have the “Grouse Grind,” which is an hour-long hike at an incline all the way up a ski mountain. I’m definitely the slow and steady type and I find that I’m that way in business as well!

    I’m all about the process and soaking up as much of the experience I can along the way. =)

    Thanks for having me think about this! And it’s so great to meet you through Melanie Kissell. =)

    • Daphne Bousquet, CMP says:

      It is a pleasure to meet you through Melanie as well. And thanks for checking out the blog. I am sure the Grouse Grind is much more strenuous than Brasstown Bald, so slow and steady is definitely the way to go. There is no skiing here in Georgia! 🙂

      “Keep on swimming” as Dory would say.

  2. I love how you have done this post! Sometimes slow and steady can be hard, but you are so right it is not a race! Most of the pressure to get there quickly is only coming from within. I think that is why some folks give up too quickly because as you said it is a step by step process! You really have to be diligent plus have a ton of patience! Great post Daphne, thanks for sharing. I got a giggle out of the lazy river part too! That’s funny and it is so true when you have little ones!

  3. Chris says:

    It’s fun to see which category one fits in and if it’s not workin for ya, where to go from there…always up though, right Daphne! 🙂

    I’m reminded of the tortoise and the hare race and the race truly does go to those who are steady and don’t quit.

    More importantly, those who make it to what’s just around the corner got to enjoy the journey along the way…

    • Daphne Bousquet, CMP says:

      Hi Chris, the tortoise and the hare did come to mind as I was writing this. I couldn’t fit it in with the Fast and Furious, though. Maybe a cheetah? Didn’t quite work for me, so I left the tortoise and the hare out altogether…

  4. Great information, I believe method number three is the best method slow and steady.

    • Daphne Bousquet, CMP says:

      Thank you for reading the post and commenting, Arthur. Welcome to my blog! You are right, slow and steady is the way to go, unless you want to burn out and fade away…

  5. You are so right, Daphne. The slow and steady group pass the fast and furious who have fallen and are starting to climb, furiously again, but with a new project. It’s so important to remember that it’s the journey…it’s the learning…it’s the relationships…it’s the joy, along the way that matter the most!

    • Daphne Bousquet, CMP says:

      Thanks for stopping by and commenting, Pat.

      It’s so important to remember that it’s the journey…it’s the learning…it’s the relationships…it’s the joy, along the way that matter the most!

      Beautifully said and a great reminder!

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