Focus On Seminar Marketing

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The secret that allows experts to take a quantum leap in their business is to put on a lucrative event that makes more money in a single weekend than most people make in an entire year.  In this series I share the strategies that allow these expert seminars to be super profitable.  The first strategy is to create seminar content that people actually want.

Strategy #2 – Know how to put the butts in the seats

fill the empty seats

Learn How To FIll These Empty Seats

The second secret or strategy that allows experts to make a quantum leap in their business through their seminars is that they know how to put the butts in the seats.  They understand that marketing their seminar is of critical importance and it takes all their focus.

Be sure you have a realistic plan to fill your workshop room.  If you have a very small list, do not expect to get 100 people to pay $1,000 to attend your event.  You will have to build up relationships with your audience before they feel comfortable enough to part with that kind of money. What you can do is lower your expectations and leverage other people’s audiences to start creating those relationships and get a jump start on filling your seats.  The good news?  Your seminar does not have to be big to be lucrative.

Want more tips and strategies for sharing your message, impacting more people & make more $$ doing it? Join me for a free teleseminar at

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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