Filling Your Workshops All Boils Down To This…

3 Flares 3 Flares ×

Are you wondering how to promote your workshops?  It is always a big question and there are so many ways to do it.  Yet workshop promotion is not what is causing your workshop rooms to stay empty.  Because no matter how you promote your event, if you don’t have your message crystallized and communicate how your attendees will benefit from your event, they won’t register.

vision of benefits

Let’s take a look at a few popular ways to fill events:


Preview webinars are very popular to fill events, because you get to teach a part of your seminar to an interested audience.  During the webinar, you not only deliver high impact content, but you also show your audience that they need more to truly transform their business.  That “more” is of course your event.

But in order for you to get people to your webinar, you need to have a compelling message. You need to communicate the benefits that your webinar offers to your audience.  That message and its benefits need to be woven into emails, blog posts and social media updates.  Without that compelling message, not too many people will show on your webinar.  By extension, the fewer people you have at your webinar, the fewer people you can convert to event attendees.

Video Series

Video Series are also a wonderful way to promote your workshops.  Again, especially with you on camera, your audience gets to experience your teaching style, your personality and of course your expertise.  Yet the most important part again is your message.

If you just slap an opt-in page up inviting people to your video series without compelling benefits, you will be talking to your camera and your camera only.  No audience to watch your videos means no audience to convert to attendees.

Affiliates and Promotional Partners

This is what many event hosts think of as the holy grail of marketing.  There is nothing better than letting others do the promoting, right?  And it’s true, when you get third party endorsements, you borrow their credibility and goodwill with their audience.  But there is a caveat.

Again, you have to provide your affiliates and promotional partners with the right tools.  And that again comes back to your message.  YOU have to have the vision ready for your affiliates in the form of prewritten emails, blog posts and social media updates.  If you do not offer that to your partners, you are leaving too much to chance.

You are assuming that your partners know the benefits of your event. They may come up with the wrong benefits, or no benefits at all.  Even worse, if it is too much trouble, they won’t promote you at all.  So even if you have affiliates and partners, you will be disappointed with the results.

When you want to attendees to attend your workshop, it all revolves around your message.  You can promote until the cows come home, without a compelling message and benefits that entice your audience to register for your event, it is all for naught.webinarCommunicating your vision to your audience is only one of the 5 essential keys to filling your workshops and seminars.  If you want to learn more about this and the 4 other keys to getting butts in the seats of your event, join me for my free webinar.

Register today at

3 Flares Twitter 0 Facebook 1 LinkedIn 0 Google+ 2 3 Flares ×
Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Lynne says:

    Thanks for the great advice. I’m still in the process of organizing a workshop and your post has really helped with some ideas on how to get people to attend.
    Lynne recently posted..What Degree Do You Need to Become a Life Coach?


  1. […] always need attendees. However, that doesn’t mean you have to fill every workshop with 100 attendees. While large events have more potential for making more money, that doesn’t mean that small […]

Speak Your Mind


CommentLuv badge