If you have been paying attention to your email in the last week, you have seen the name Callan Rush several times. Callan is putting out a ton of content for filling your events right now. I have been following Callan for a while (hey, we’re in the same niche, right?) and I love what she has put together these past couple of weeks.
A big part of learning is not just about the content. It is about the context. Yes, she has put out a massive amount of valuable content, but at the end she is filling her event. She practices what she preaches and she does it quite well. It is an event filling campaign that every workshop and seminar host needs to take notice of.
Let’s examine Callan’s campaign:
Free Report: Live Events Are Dead
In her free report and the accompanying video, Callan discusses what types of events don’t work anymore and more importantly, what types of events do work and why. She also shows you how easy it is to make money with your events.
Wealth Through Workshops
In her Kindle book that she offered for free for several days, she went into all three of her programs; Magnetize Your Audience, Mesmerize Your Audience and Monetize Your Audience. In the first part, she goes into detail about filling your events with content marketing. And that is exactly what she is doing with her campaign. Again she has a video that tells you about the three “M”s, magnetize, mesmerize and monetize.
Event Filling Blueprint
The third piece of Callan’s content marketing strategy again features a video with training. This time she has her Event Filling Blueprint accompanying it. She recommends you print out the blueprint and then watch the video that explains how to use it.
Free Webinar: Fill Your Workshops…. With Ease (And Checklist)
In this webinar, Callan offers more training on filling your events, as well as the Magnetic Marketing Checklist. Click on the link to download your checklist and watch the webinar replay.
In addition to the training, she also makes an offer. It is for her Magnetize Your Audience program, which includes her full audio training, as well as tickets to her Magnetize Your Audience Event, where you will spend 3 days creating your marketing campaign.
Thousands of people have watched Callan’s videos, downloaded her book and consumed her training. Do you think her event will fill up? No doubt it will be sold out in no time.
Learn From The Content AND The Context
I highly recommend you watch the webinar and not only learn from Callan about filling your workshops (the content), but also notice HOW she makes her offer and invites you to join her Magnetize Your Audience program (the context).
I am a big fan of what workshops and seminars can do for your business and your audience. Event can be life changing for so many people and the more workshops you offer, the more people you can help. Whether it is Callan Rush helping you to Magnetize Your Audience or me helping you to get Butts In The Seats, there is a program that can help you.
The worst thing you can do is to not have your workshop because you are afraid you can’t fill it up or host your event and not have anybody show.
Between Callan and myself, there is no excuse for that.