Wouldn’t it be nice to have your seminars sold out weeks in advance? Instead of stressing over last minute sign ups, you can focus on what you need to focus on: your content and to make sure that your attendees have an experience that they will cherish.
You can do that when you fill your seminar faster.
Most seminar leaders struggle with slow sign ups. And some event hosts have a hard time to get any attendees.
Although no seminar fills up without a solid foundation, here are some tips to speed up the process.
Have a responsive list
Having a responsive community of subscribers that are interested in your topic is half the battle. Since they raised their hands to let you know they want to know more about what you have to teach, they have qualified themselves as a prospective attendee.
You have a relationship with them and you follow up with them regularly. They know, like and trust you and when you offer a program or event, they know you offer a quality program. Your community will be the first to jump aboard any event that you offer.
Offer an incentive
If you want your audience to sign up early, give them a reason to do so. And no, $10 off the registration is not much of an incentive. You have to make it interesting.
Generate excitement about your event and the desire to be there. Tell them why they should make a decision now rather than later. What would they miss out on? Do you have a juicy bonus you can offer them?
The more of an incentive and reason you can give them to sign up early, the more you motivate them to do so.
Lower their risk
Before people make a decision there is always this voice that asks them “What if…?” What if I get a better opportunity? What if I don’t like it? What if my spouse doesn’t want me to go? What if, what if, what if? I am sure you have heard that voice in your own head as well. (I know I have!)
So confront that voice head on and offer a guarantee and a refund. It gives your attendees a sense of security and lowers their risks. It gives the voices in their heads an answer. “I can always cancel.” Yet not many actually do. We are wired to justify our decisions and we want to believe we made the right choice.
With these three strategies, you will fill your seminar faster. This assumes that you have the essential keys to filling your workshops and seminars in place. If you are not sure what they are, I invite you to join me on my free webinar on March 29th, where I will share the 5 essential keys to filling your workshops and seminars. Register now!