Event Strategy: Road to Freedom and Independence

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event strategy for liberty, freedom and independenceNext week is the 4th of July and that marks a day of independence here in the United States.  Parades, stars and stripes, picnics and fireworks are a big part of the celebration. In addition to the usual trappings of the holiday, Independence Day always makes me thankful of the freedom and independence I have in my business.

And did you know that having a solid event strategy can be your road to freedom and independence?

One of the biggest mistakes that entrepreneurs make is that instead of creating freedom with their business, they have bought themselves a job.  If you only make money when you work, you have a job, not the freedom and independence that a business gives you.

That is what I love about events. Here are a couple of ways your event strategy builds freedom and independence into your business.

Your Event Strategy Sets Up Your Year

For instance, during a 3 day seminar, you not only teach your attendees valuable content, you also want to offer them the next step.  That next step could be a number of things, but in certain cases it is appropriate to offer a high end, yearlong coaching program.  Your program could take different forms, with individual and group dynamics.

Coaching is a very personal service and for clients to invest in long term private coaching, they have to have confidence in the coach and be convinced that they can achieve results with that coach.

Spending 3 days at an event where you display your expertise and teach valuable content, your attendees will have the confidence that you can deliver the goods and are more likely to invest in your yearlong program.

Just imagine filling up a high end, long term program that secures your income for the entire next year in just a weekend.  It is how seminar leaders make more money in 3 days than most people make in an entire year.  That is building freedom into your business.  You don’t have the stress of chasing down your next client, but can concentrate on guiding your clients to the results they want to achieve and beyond. 

Repurpose Your Event

Another event strategy to bring you freedom and independence is repurposing your content.  You worked extremely hard in putting together the curriculum for your seminar.  Why not put it together into a home study course and offer it to people that weren’t able to come to your event?  Not only can you generate an additional revenue stream, but you are adding leverage and freedom to your business.

talk with daphneNo matter where you are in your business, you CAN host a lucrative workshop, but not every event is appropriate for every business.  If you want to know which type of event is perfect for your business, set up a Event Strategy Breakthrough Session with me and we can explore your event strategy and your road to freedom and independence.  

There are only a limited number of  Event Strategy Breakthrough Sessions available, so go to http://talkwithdaphne.com now to apply for yours.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Hi Daphne,

    Workshops are a great idea. Over the weekend I think I will start planning towards creating this type of event.

    And what you said here…”you also want to offer them the next step”… I completely agree, so many clients complain that they have been ‘left hanging’ and given no real direction.


    • Daphne Bousquet, CMP says:

      Good luck planning your workshop, Naomi. Hope you’ll find more helpful tips and strategies on this blog. I am sure you won’t leave your attendees hanging, but provide them quality content and a way to learn more from you.

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