Event Post Mortem: Next Time I’ll…

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Event Post MortemNo matter how successful or unsuccessful your event is, an event post mortem always makes your event better.  It is a time to evaluate your event and where you can make changes to improve the results.

It is time to sit down with your team and ask:  What went right?  What went wrong?  What can we do differently next time around?

Your event post mortem applies to several areas:

Event Flow

What was the feedback of your attendees?  Did the event run smoothly?  Were there any problems that could have been prevented?  Could they have been handled better?

Some problems you run into can be prevented with better planning.  If a vendor didn’t show up, did you confirm the time and location the day before?  Others can’t be prevented, but you can improve the way you handle them.  For instance, the vendor didn’t show up because of a car accident.  In that case, instead of panicking and complaining, you need to focus on a solution.  What alternative can you pull together on short notice?  Or can you do without?

Event Strategy

What were the results of your event?  Did your attendees invest in your offer?  How can you improve your conversion rate?  Did you provide enough value in your presentation and your offer?  Did you structure your offer correctly and was it the right offer for the audience?  Where can you improve? The answers to all these questions from your event post mortem will make you a better presenter and a more successful speaker.

Event Marketing

Knowing your numbers in your marketing is an area that has a huge payoff.  You need to know where your attendees came from.  What worked? Did they sign up from your webinar?  Did they come from social media?  Advertising? What did you do that did not work at all?

More Time for marketingOne thing that I NEVER hear after an event is: “Next time I will do my marketing at the last minute.”  No matter how successful the event, most workshop and seminar hosts say: “Next time I am going to start my marketing earlier.”

Not allowing enough time to promote your event is one of the biggest mistakes event hosts make that leave their workshop rooms empty.  It always takes longer to market your event than you think.  Build that into your planning.

To complete your event post mortem, find out more about how to combat this and the 4 other biggest mistakes that leave your workshop room empty, check out the replay of my most recent webinar:

Why Aren’t They Registering For My Seminar

It is up for only a couple of days longer and you will learn:

  • The 5 biggest mistakes that are keeping your seminar rooms empty
  • The 1 tweak to your registration page that will make a huge difference in the number of attendees
  • How to reduce your no-shows when you are doing free or low cost workshops
  • Where to laser focus to fill your room easily
  • How to make 10K or more with even a small workshop

To get instant access, go to http://eventstrategysolutions.com/5mistakes.

 

 

 

 

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. Daphne, I can so identify with “nobody ever says ‘next time, I’ll do my marketing at the last minute.” I almost always tend to underestimate how much time it will take me to get things set up before I can market . . . and as a result, the marketing process does begin too late.

    I’m doing better with the product I’m launching in mid-February . . . I actually allotted three full weeks!

    🙂
    Mary C. Weaver, CSCS recently posted..27 hot weight loss secrets, tips, and strategies

    • Daphne Bousquet, CMP says:

      Thanks for stopping by, Mary! You must be one of those action-taking entrepreneurs who, when she makes a decision dives in headfirst and schedules the event almost immediately. I have certainly been guilty of that.

      Good luck with your product launch! I am sure you’ll rock it.

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