Have you ever heard the expression “It is not what you know, but who you know?” When you are an expert on your topic, you always think it is most important what you know. Especially when you host workshops and seminars. After all, you teach this stuff, right? And it is important. However, even (especially) when you host workshops and seminars, relationships are important. It is who we know that can give our workshops a boost in attendees, in value for our attendees and in income for us.
In the next few blog posts, I am going to ask the question “Who do you know?”. In each post, I will talk about how you can turn a relationship into a mutually beneficial partnership.
Here’s today’s question:
Who do you know who could partner with you on your event?
Do you know business owners who have the same target market and offer a complementary service? You could do a workshop together, leverage each other’s databases and clients and split the profits. Many times you will stumble upon a match made in heaven.
One caveat: be sure to have an agreement that spells out the responsibilities of each partner and the percentage of the profits each partner receives. It is better to have your ducks in a row before you enter into a joint venture like that, just in case one partner doesn’t pull her weight.