At a recent discussion in the Seminar Marketing: Plan, Promote and Profit from Workshops and Seminars group on LinkedIn, we talked about the “Must Haves” and “Must NOT Haves” at our events.
In the previous post, we discussed the \”Must Haves\”. Today is the turn of the “Must NOT Haves”.
What is it that we absolutely hate when we go to events? Is this something you do or have at your event, simply because it’s the way it’s always done?
Our experts weigh in…
Too many offers just confuses people and frankly, you’re going to get more refund requests!
Leave simply inspired
Look, it’s great to be inspired at an event, but inspiration doesn’t pay the bills. Give me something actionable!
Night time seminars
Frankly, I’m exhausted. Stop forcing us to get back into that room if you want me to show up in the morning ready to go!
Definitely no pitchfest (enough already)
But I do value a couple upsells that compliment the main event.
A looooong-winded introduction for each speaker detailing their successes from birth and beyond. (really, 1-2 mins is enough already)
A binder full of useless powerpoint slides that don’t actually make any sense as a reference tool AFTER of the event (unless I meticulously scribble tons of notes on it). Make the hardcopy a useful reference please – can be concise but with clear points noted.
I agree with Shannon, really don’t wanna be in a conference room at 8 or 9pm when I have to return there the next day. C’mon is that really necessary?
Presenters who simply read slides
Snooze..I can do that myself!
Poor or lacking equipment and too many people
If I can’t hear you I am not impressed.
Daphne Bousquet (Me!)
Powerpoint slides with so much information that I will never be able to write it all down
Either put the information in the workbook or give me the slides so that I can listen and learn. If you must do slides alone, break it up and slow down.
Freezing room temperatures
I understand you cannot please everyone all the time and you should always have a jacket, because meeting rooms get chilly. But if I am all bundled up and my nails are still purple, we have a problem.
Want to share your event pet peeves with us? What are your Event Must NOT Haves? Please add yours in the comments.