At a recent discussion in the Seminar Marketing: Plan, Promote and Profit from Workshops and Seminars group on LinkedIn, we talked about the “Must Haves” and “Must NOT Haves” at our events.
As seminar hosts we want our events to run a certain way, but is that what our attendees want as well? It is important to keep in mind that we plan with our audience in mind. In the discussion on LinkedIn, we talked about what we think is important as attendees.
Here are what some very smart minds think are EVENT MUST HAVES at seminars that they attend:
If I am paying good money to be at your event, show some appreciation and feed me!
Give me time to network and wind down. I don’t function well with 9- 10 hour days.
I hate not knowing what is going to happen. It drives me bonkers since I am a planner! I know this is a NLP strategy to keep people in their seats but to me it’s rude!
Actionable content I can implement immediately
Yes, I know there’s an upsell coming but if it’s a paid event, I’d like to leave with clear actionable strategies
Some motivational content but not void of actionable content
Kick up the music too!
Hey, I like it loud. 🙂
Some time to informally connect with others
Formal connection time scheduled into the event is EVEN more valuable
Indeed, feed me if I paid good money
And not a giant plate of lettuce with hint of chicken….. really?
Personal space please
Don’t cram the chairs so close that we have zero elbow room and how about a table to write on – writing in my lap for 3 days isn’t cool (truly been there).
Kidding, sorry, that’s the pen-aholic in me. LOL!
Clear purpose for the event
I want to know exactly why I will be attending.
Coffee and tea
I can live without food depending on the time but these are a must have!
Daphne Bousquet (Me!)
I go to events to meet people. If you help facilitate that, I will love you.
Small group exercises
This helps with the networking above, but it also lets you get a different perspective on the material you just learned and helps you assimilate the information.
Send me home with the exact steps I need to do tomorrow to keep me on track.
What are your Event Must Haves? Please add yours in the comments. And stay tuned for the Must NOT Haves.