Event Must Haves

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At a recent discussion in the Seminar Marketing: Plan, Promote and Profit from Workshops and Seminars group on LinkedIn, we talked about the “Must Haves” and “Must NOT Haves” at our events.

As seminar hosts we want our events to run a certain way, but is that what our attendees want as well?  It is important to keep in mind that we plan with our audience in mind.  In the discussion on LinkedIn, we talked about what we think is important as attendees.

Here are what some very smart minds think are EVENT MUST HAVES at seminars that they attend:

Shannon Cherry | Be Heard Solutions

Shannon Cherry

Shannon Cherry
from BeHeardSolutions.com

If I am paying good money to be at your event, show some appreciation and feed me!

Give me time to network and wind down. I don’t function well with 9- 10 hour days.

I hate not knowing what is going to happen. It drives me bonkers since I am a planner! I know this is a NLP strategy to keep people in their seats but to me it’s rude!


Allison Phillips | Great Small Business Advice

Allison Phillips

Allison Phillips
from GreatSmallBusinessAdvice.com

Actionable content I can implement immediately
Yes, I know there’s an upsell coming but if it’s a paid event, I’d like to leave with clear actionable strategies

Some motivational content but not void of actionable content

Kick up the music too!
Hey, I like it loud. 🙂

Some time to informally connect with others
Formal connection time scheduled into the event is EVEN more valuable

Indeed, feed me if I paid good money
And not a giant plate of lettuce with hint of chicken….. really?

Personal space please
Don’t cram the chairs so close that we have zero elbow room and how about a table to write on – writing in my lap for 3 days isn’t cool (truly been there).

Free pens!
Kidding, sorry, that’s the pen-aholic in me. LOL!


Bonnie Copeland | Rivendell Coaching

Bonnie Copeland


Bonnie Copeland
from RivendellCoaching.com

Clear purpose for the event
I want to know exactly why I will be attending.

Coffee and tea
I can live without food depending on the time but these are a must have!


Daphne Bousquet | Event Strategy Solutions

Daphne Bousquet


Daphne Bousquet (Me!)
from EventStrategySolutions.com

Networking opportunities
I go to events to meet people. If you help facilitate that, I will love you.

Small group exercises
This helps with the networking above, but it also lets you get a different perspective on the material you just learned and helps you assimilate the information.

A plan
Send me home with the exact steps I need to do tomorrow to keep me on track.

Your Turn

What are your Event Must Haves? Please add yours in the comments. And stay tuned for the Must NOT Haves.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. I agree with food or at least snacks, and coming away with a plan of action or strategy I can implement right away. I think the best thing to do when planning an event is to put yourself in the attendee’s shoes and think of how you can best serve them, make them comfortable, and give them a lot of value for their time and money.
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