We are less than 4 weeks away from the Opening Ceremonies of the Olympic Games, the largest event of them all. As a springboard diver who spend most of my childhood training for the Olympics and then actually competing in three of them (1984, 1988 and 1992), the Olympic Games take a special place in my heart.
As an event marketer and planner, I look at the Olympic Games with a different eye. The Olympic Games are truly a lesson in event strategy, planning and marketing. In fact, just like the Olympics are a combination of many events, the business and event lessons and ideas they inspire are many.
Over the next few weeks, this blog is going to have an Olympic theme. Not only will I will be sharing my Olympic stories and experiences, but also what I have learned from the Olympics and how you can incorporate them in your own workshops and seminars. The Olympic Games are a muse for event planners and marketers.
To get us started, here is a short video that embodies not only the Olympic spirit, but also how one event affects millions of people. For every Olympic Champion, there are thousands of athletes all over the world training just to get to their National Championships.
And the images of one event can inspire thousands to changes their lives, to start training, to strive to become a champion. Your event likely won’t inspire millions or even thousands. But how many people CAN you inspire with your event? How many people’s lives can you change, perhaps without even knowing it?