Event Follow Up: Continue The Relationship With Your Attendees

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This post is another answer to a question I received on last week’s webinar.  I just love this question about event follow up because it goes to the heart of what your event should ultimately accomplish: a relationship with your attendees that turns them into raving fans.

What are the best and most effective ways to continue building a relationship with your attendees after your event is over?  Do you send handwritten thank-you notes?  Email them?  Give them a call?

The answer is yes, yes and yes.

Follow Up with a Handwritten Note

Event Follow Up Thank You NoteNothing beats a handwritten note. However, it may be a little tough if you have too many attendees.

In that case, you can use a Send Out Card that looks like a handwritten note.  The nice thing about Send Out Cards is that you can upload photos.  If you take a group picture at your event or a picture with the attendees, you can create a card out of it.  That is very personal and nobody is going to throw away a card like that.

Follow Up By Phone

Following up by phone is not only the most personal and appreciated follow up, it is also a tremendous research tool.  What if you call, just to say thank you and to ask them what they enjoyed most, or what their big take away was?

You could get some wonderful testimonials for future events and really cement the relationship, because people just don’t expect that personal touch anymore.

Follow Up With An Email

Email is a great tool to stay in touch consistently. Send out weekly tips or articles in an ezine to keep that top of mind with your attendees and clients.  Or send a special offer or no opt-in download only for your attendees. Give value, continue the relationship and you will always be their go-to resource in your niche.

The key is to actually follow up.  Your event is not the end.  It should be the beginning or the continuation of a great relationship.

And ideally you use all follow up methods.  Of course the larger your event , the less time you have to really make it personal, but remember it is also more unexpected and appreciated.

Did you miss the webinar?  The recording is up, so you can check it out at http://eventstrategysolutions.com/rock2012.

Do you have a question you would like me to answer during my next webinar?  Leave it in the comments!

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. Great post, I think all of these are great strategies. In our experience, (disclaimer: we see this from our event customers) sharing video clips is a great way to continue conversations from the event. It is especially helpful if these clips are put in blog posts or on their websites That way you can stay on their mind without actively contacting them.
    Neil Joglekar recently posted..Welcome

    • For some reason the formatting on my comment changed. Sorry!
      Neil Joglekar recently posted..Welcome

    • Daphne Bousquet, CMP says:

      Using video from events is a great strategy, but is a whole other topic! Posting video on your blog is great not only as a follow up, but as a marketing tool for your next event as well. And don’t forget posting it on social media sites. You can tag the people in it on Facebook, or let them tag themselves and you can reach even more people.

      Thanks for stopping by and commenting, Neil!

  2. Sarah says:

    I like this, it seems like you have some good ideas on keeping in touch (but not being over sales-y). I’m a student at Kendall College getting my degree in event management and I’m looking forward to starting my career!!!

    • Daphne Bousquet, CMP says:

      Welcome to the event management community, Sarah. Thanks for stopping by here and I wish you lots of luck in your new career!

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