This post is another answer to a question I received on last week’s webinar. I just love this question about event follow up because it goes to the heart of what your event should ultimately accomplish: a relationship with your attendees that turns them into raving fans.
“What are the best and most effective ways to continue building a relationship with your attendees after your event is over? Do you send handwritten thank-you notes? Email them? Give them a call? “
The answer is yes, yes and yes.
Follow Up with a Handwritten Note
In that case, you can use a Send Out Card that looks like a handwritten note. The nice thing about Send Out Cards is that you can upload photos. If you take a group picture at your event or a picture with the attendees, you can create a card out of it. That is very personal and nobody is going to throw away a card like that.
Follow Up By Phone
Following up by phone is not only the most personal and appreciated follow up, it is also a tremendous research tool. What if you call, just to say thank you and to ask them what they enjoyed most, or what their big take away was?
You could get some wonderful testimonials for future events and really cement the relationship, because people just don’t expect that personal touch anymore.
Follow Up With An Email
Email is a great tool to stay in touch consistently. Send out weekly tips or articles in an ezine to keep that top of mind with your attendees and clients. Or send a special offer or no opt-in download only for your attendees. Give value, continue the relationship and you will always be their go-to resource in your niche.
The key is to actually follow up. Your event is not the end. It should be the beginning or the continuation of a great relationship.
And ideally you use all follow up methods. Of course the larger your event , the less time you have to really make it personal, but remember it is also more unexpected and appreciated.
Did you miss the webinar? The recording is up, so you can check it out at http://eventstrategysolutions.com/rock2012.
Do you have a question you would like me to answer during my next webinar? Leave it in the comments!