Fabienne Fredrickson came to Atlanta this week on her Millionaire Entrepreneur Mindset Secrets Tour. She taught many things, but most of all, she taught me how she is filling her event. Of course I will share her case study with you soon!
What she also talked about is brownies. Yes, brownies. I don’t know about you, but that is a subject near and dear to my heart.
She told the story of imagining you being in your house full of people and you are in the kitchen baking brownies. The whole house smells wonderful, and you take your wonderful brownies out of the oven.
They are hot, steamy and delicious. Yum! And yet you don’t share your brownies with any of the people who are in your house, but you keep them all to yourself.
Of course when you keep all those brownies to yourself, you are likely to feel sick to your stomach. You will also become fat, start feeling guilty and a host of other bad, bad things happen to people who don’t share their brownies.
And there are so many people who would LOVE to have even one of your brownies.
Now imagine that those brownies are your business gifts. It is what you do well that you need to share with the world. Don’t think that your brownies (read: business gifts) are the same as those of the next guy/gal. Trust me, you have a different recipe. (Even if they come out of box!)
It is your duty and obligation to share your brownies. Without you, some people will never have the chance to taste a delicious brownie.
Of course, sharing your brownies is another word for marketing. Does that change the way you look at marketing? When you think of marketing as sharing your brownies, does it all of a sudden feel less sleazy and pushy?
It made me think about what it is that I do. What is my unique brownie recipe? I found out that I help entrepreneurs like you share your brownies through workshops and seminars.
So how are you sharing your brownies? Are you sharing your brownies with enough people? What else can you do to get your brownies out there?