Recently, I received a beautiful email from my friend and mastermind partner, Judith Gilchrist. Although she makes her money putting together joint ventures for people, this email to her list had nothing to do with that.
Yes, she promoted an event. But without any expectations of compensation in return.
This is how she started it off:
“In this world of joint ventures and promoting products, we often get caught up in list sizes, earnings per click and wondering how much revenue we can generate from a specific deal. Now I’m not saying that isn’t important, of course it is, after all we are in business to create an income.
I was pondering this the other day and realized that sometimes it is simply a wonderful idea to do a favor for a friend with no expectations. In fact, to be quite frank, I have more fun connecting people together without the specifics of a deal because it makes my heart sing.
Today, I am doing a favor for a friend.”
And she went on to talk about the retreat her friend is offering in glowing terms. It made me sit up and take notice.
And I was wondering, with all the emphasis on marketing and promoting your workshops and seminars, is this something we completely overlook?
A third party endorsement like that could definitely add more attendees to your event, especially if you share a similar audience.
How many of you have friends like this who would be more than happy to send an email to their list?
Have you asked them?
Leave your great friend stories in the comments!