Do You Have A Captive Audience?

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When you offer a workshop or training, your venue has to have the right environment for learning. That doesn’t mean that you have to be in a classroom and that it has to feel like a classroom.  But you want to make sure that there are no distractions.

You don’t want any noisy meetings or parties right next door that are going to interfere with your teaching.  You want to make sure that you have the full attention of your audience or otherwise you will lose them.  You will lose them either in the room because they’re thinking about something else, they can’t concentrate because there’s too much going or if there’s too much going on outside they may not come back after lunch.  When they’re gone, you won’t have the opportunity to make your offer and complete the transformation that they need.

Consider venues that are geared towards training, like conference centers or training rooms.  Conference centers are designed with training in mind.  They have tackable walls, so if you use a lot of flipcharts and you do a lot of writing during your workshop you can just tack things around the wall.  You have whiteboards in every room, usually you have AV and screens and it’s all built in.  So that makes it very nice and convenient.

Ergonomic ChairOne of my favorite features in conference centers is that they have ergonomic chairs. When you sit in a hotel banquet chair for eight hours for three days straight, it gets very uncomfortable.  The chairs that all accredited conference centers are required to have are  designed to sit in for an entire day.  So your audience is less distracted, they’re comfortable, they can focus on the learning.

Some companies and associations have special training rooms for rent.  These rooms also work very well for educational seminars and workshops.  The bonus is that they are very affordable and usually have all the AV you need included. The drawback is that unlike most conference centers, corporate training rooms so not have any sleeping rooms.  So if you host local workshops, these may be your best bet, while conference centers work better if you have attendees that need overnight accommodations.

If you want to keep your audience focused during long trainings, consider these types of venues.  You will have a captive audience that is ready to learn and absorb your teachings.  And remember, just because it’s training doesn’t mean it has to be boring.  (But that is another post altogether.)

For training on how to pick and negotiate with venues, as well on how to make your event extremely profitable, check out the Event CASH Formula.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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