Ditch The Pitch

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Thanks to Allison Babb Phillips, with www.greatsmallbusinessadvice.com we now know how to turn our attendees into clients at our workshops.

Here is what she shared:

  • To turn your attendees into clients, you have to make sure you have the right people in the room.
  • “Niching” your audience does not make for fewer attendees, rather it increases your audience because of the “self selection” process
  • You are selling the solution to your audience’s needs, so make sure you describe how your product solves the problem.

Ditch the Pitch

  • Make your offer a part of the presentation.
  • Mention in the beginning of the program you will be talking about how they can get more help for their problem
  • Get excited about the lasting results they can experience through your offer
  • Connect your offer back to the stories you told in the presentation

How to create a rush to the back of the room

  • Special bonus for the first # of people
  • Give them something they can take home immediately
  • Special event discount

If you want ALL the tips and strategies Allison shared, (including the one that took one of her clients from thinking she charged too much to increasing (and getting) her prices by 45% in 3 weeks), be sure to join the Winners Circle and download all the calls and transcripts.  You also get the bonus call “Big Bucks Fast: Workshops That Sell” and my Michele PW inspired live Q&A implementation call, where you can ask any of your questions or bring your workshop related struggles.

Join the Winners Circle now at http://www.winningworkshopsecrets.com/upgrade

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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