Creating Content For Your Workshop: Felicia Slattery Explains

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Felicia Slattery, creating workshop content

Felicia Slattery - Creating Content

Many experts that are interested in putting on their first workshop struggle with creating the content. They have so much to teach that it’s often hard to know where to start. I had the pleasure of interviewing Felicia Slattery for the Winning Workshop Series, and she had the perfect answer.

If you are not familiar with Felicia, she is a teacher, trainer, speaker, writer, consultant and coach and specializes in training busy professionals to succeed through effective communication and by delivering results-driven presentations and building credibility through their messages online and in person.

She holds two Masters Degrees, one in Adult Education and Training and another one in communication, so she is uniquely qualified to answer the question:

Where do you begin to determine what content you should teach in your workshop?

Felicia Slattery:

What you want to consider when putting together and choosing your content is this – it’s not possible in a workshop situation to teach everything that you know about a particular topic, for the most part.  Think about any course, whatever your highest level of education is; if it’s high school, think about a high school class, a semester depending on where you went to school is 12-15 or 16 weeks long, a college course is 12-15 or 16 weeks long.

Typically people will go to class for two days a week or three days a week or one day a week for four hours at a time, I mean that’s a very long time and even then they put things like 101, 102, 201 all the way up.  So even then there’s more advanced, more advanced, more advanced.

So what I’m saying is look at your material not necessarily like you’re creating a college course, but look at it from that perspective.  What is it that people need to know if you’re teaching a beginner level type of system or program or training, what do people need to know just at the beginner’s level?

Be Comprehensive Without Being Overwhelming

Then look at the other types of information, the more advanced types of information that you can offer as a follow-up.  That’s a really great marketing technique is you could say we’re going to be doing this workshop part 1, this workshop part 2, this workshop part 3.  When you go down that path, workshop part 1, part 2 and part 3, then you let people know, “We’re in this workshop, here’s everything you need to know called beginner, intermediate, advanced,” whatever language you want to use.  But whatever language you use center it around letting people know that there’s more to come, and there’s way more information that what we’re going to deliver after this.  However, this is everything you need to know from phase one as you’re getting started.

That’s kind of cool because then it frees you up to really dig deep in your topic area.  You really want to dig deep in a narrow focus so that you are being comprehensive with your information without being overwhelming.

Winning Workshop Secrets

This was just a tiny excerpt from Felicia’s interview for the Winning Workshop Secrets Series.  If you want to know more about how to develop and present workshop content that rocks, as well as audios and transcripts from 4 other workshop and seminar marketing specialists, be sure to check out the Winning Workshop Series.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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