It seems as we get bombarded by more and more information on the internet and on social media, our brain starts to focus more and more on images. A picture is not just worth a thousand words, it is also worth a lot of eyeballs.
And eyeballs mean more traffic to your website, blog posts or even registration pages. It certainly means more visibility for you and your events.
More people engage on Facebook with pictures and the hottest new social network, Pinterest, is all about images. In fact, according to a study by Virtue, pictures get 54% more engagement than text posts and 22% more engagement than even videos.
So how can you take advantage of this phenomenon?
Include great images in your blog posts
If you use your blog as a part of your marketing strategy (and you should!), use great images. Images are perfect to illustrate a point from your blog post, to convey a message or to draw the eye of the reader to where you want it to go. You can take your own pictures, which more and more people do with the advent of Instagram, or you can use royalty free stock photos for your blog and registration pages. Search Engine Journal has a great post about 10 places to find free images online.
Post the image from your blog post to your Facebook page.
Instead of sharing the link to your blog post on Facebook, post the picture. Add a description and the link to your blog post. Since pictures get more engagement on Facebook, you get a twofold benefit. One, you will get more comments and likes on your picture, sparking more conversation and activity on your Facebook page. And two, that will increase your Facebook EdgeRank. The higher your EdgeRank, the more people will actually get your posts in their newsfeed. (Facebook’s dirty little secret is that not all your friends and Facebook fans see your posts.)
Add the Pin It Plug in to your blog.
The Pin It plug in for your WordPress blog adds a little button to your blog posts that make it super easy for your readers to share your picture on Pinterest. If you have gone through the trouble of adding a beautiful image to your blog post, you want your readers to share it, and the Pin It button helps them do it in just a click or 2.
Turn quotes or tips into graphics
People love motivational quotes and tips. Instead of just posting them, turn them into a graphic. They get “repinned” on Pinterest and shared on Facebook like there is no tomorrow. Download a pretty background from a place like sxc.hu, and add your quote or tip.
Success Quote Graphics
I have take 5 of my favorite success quotes and created success quote graphics that I want to give you. They are ready to pin and share on Facebook. Get Pinterest Marketing for Events today for only $7 and they are yours.
Take advantage of this new trend for creating more visibility and start posting images today.
Oh, and don’t forget to pin this post. Thanks!