Social media is a fun and inexpensive way to create buzz for your events, raise the profile of your workshops and seminars and add more attendees. But it is easier said than done.
The Social Media Examiner recently came out with a great article about using social media at your events. The article, “15 Ways to Bring Social Media to Events“, talks about how to incorporate social media before, during and after your events.
Although it is geared towards larger events and corporations, there is much that you can use for your own workshops and seminars.
Ekaterina Walter’s first 2 tips are about Registration Buzz and Sharing Buzz and those are easy to implement yourself.
As your attendees register, ask them to post on Twitter that they just did. The easiest way is to include pre-written tweets in your confirmation email. Your tweet could look something like this:
So excited to be attending [event name]. Am I going to see you there? [link] [#hashtag]
In her tip Sharing Buzz, Ekaterina also tells you to include your hashtag in a prominent place on all your event materials. You also want to make sure that you encourage your attendees to share your hashtag with as many people as possible.
You can do that by offering them an incentive to spread the word by tweeting about it. You can host a contest where each use of the hashtag is an entry and give out prizes from your sponsors, speakers or even a ticket to your event.
If you have fun with it, your attendees will have fun with it too. And that sets the stage for a fun event that your attendees get excited about long before they get to your seminar.
Social media is a fun and inexpensive way to create buzz for your workshops and seminars, raise your event’s profile and get butts in the seats.
If you want to learn how to market your seminar with social media, even if you have no idea what a hashtag is and think that twitter is for the birds, check out my new course, How to Market a Seminar with Social Media.
It is the first social media program especially created for workshop and seminar leaders and it offers step-by-step how to instructions on how you can boost your event attendance with social media.
Until Thursday morning December 8th at 8 AM, you can get it at a super low introductory rate. Register at http://howtomarketaseminar.com/socialmedia.