Now many people who want to attract ideal clients to their websites know that using content in the form of articles is a great way to do that. And rightly so… article marketing is very effective. When posted on online article sites it can increase your search engine rankings, make you an expert in your field and drive prospects to your website.
However, articles are just the beginning. There are many, many forms of content you can create. Below are some ideas of digital and tangible to get you started:
- Blog Posts
- Pre-records audios
- Streaming Video
- Screen Capture Video
- Audio and Video Transcripts
- Email broadcasts (ezines)
- Pre-schedule autoresponder emails
- Print Newsletters
- And my personal favorite…Workshops
Does the list get you thinking? Great! Remember, people like to consume content in a variety of ways. Give them choices and you’ll capture more of your audience and you’ll come to understand which formats they prefer for specific types of info. Think of it this way: the MORE content the merrier.
If the idea of creating all this content scares you, I have a way to help for free. The “Outshine, Outperform and Outsell Your Competition with Online and Offline Marketing” report shares an innovated concept to market yourself both offline and online that costs nothing but your time. It is the perfect companion to “How To Get The Butts In The Seats Of Your Next Workshop Or Seminar“.
You can get your copy right here.