It’s because I am getting the most bang for my social media buck (minutes) at LinkedIn. I know people swear by Twitter or Facebook, but I have found LinkedIn to be more effective.
And if you are reading this after having connected with me on LinkedIn first, you are living proof.
What makes LinkedIn so valuable to me is that not only do I meet some wonderful people there and make great new connections, but I also learn a lot. People are very generous in sharing their expertise.
And guess what happens when you share your expertise? Potential clients look you up and join your email list, because they like your message or what you have to say.
Making LinkedIn work for you as a business building tool or attendee attracting tool is about adding value, and about groups. Actually about adding value in groups.
My friend Lynn Brown with http://LearnIt2EarnItwithLynn.com teaches some great LinkedIn strategies that I am using.
She has a blog post that talks about the benefits of joining LinkedIn groups in LinkedIn Groups Will Rock Your World. She also has created a video about how to look up LinkedIn groups that will work for you and how to then join them. I am sharing it below.
However, if you are looking to learn more about workshops and seminars and how to plan, promote and profit from them, you will love my new LinkedIn group: Seminar Marketing: Plan, Promote and Profit From Workshops and Seminars.
Less than a week old, it already has some great tips on MUST HAVES and MUST NOT HAVES for your live event. Why don’t you stop by and add your own 2 cents?