Choosing The Right Venue For Your Workshop

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Once you have your ideal client you can start selecting your venue. Your venue has to be a match for that ideal client.  When you select the right venue, there is a synergy between you and the audience. They feel comfortable and are receptive to what you have to say.  However, if you choose the wrong venue for your audience, there will be a disconnect and you end up alienating your audience and losing your credibility.

The Right VenueFor instance, if you have a high-end clientele, you don’t want to put an audience of seven-figure earners into a community center.  That just doesn’t establish your credibility.  The seven-figure earners will just not show up for that particular workshop.  If your ideal client is a seven-figure earner you have to put them in a seven-figure earner venue.

The same goes the other way as well; you don’t want to put a workshop for beginning entrepreneurs in a five-star resort or on a cruise ship.  Because beginning entrepreneurs are bootstrapping it.  Let’s face it; we have all been beginning entrepreneurs at some point, and the focus is on earning money not spending it on frivolous things.  If you’re going for beginning entrepreneurs, you can put it in a hotel but you don’t want to go overboard because you don’t want them to feel that they’re wasting their money.  They want to know that it’s more about the education and less about the surroundings.

The other reason why it’s so important to find the right venue is that you don’t want to buy too much or too little, you have to know what is included in the venue, you may not want or need everything.  Some venues have everything included. But if you buy a package that includes everything and you don’t really need it, you waste a ton of money. Your Winning Workshop should be about profitability and not about wasting money.

You also don’t want to buy too little; you want to make sure that the venue has what you need.  If you need AV, you want to make sure that they have it or that you can bring it in.  If you need food and beverage, you want to make sure that they have the support and set up, that you’re not completely on your own.  You want to check that it is available and you don’t have to spend additional time, money and resources to bring it in.  If you need help finding the right venue, contact me.  It is a service I provide and may be free to you if you need a 30 room nights or more.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Well said Daphne. I quite understand what you mean. I am presently preparing for two live events and having to choose the right venue with the required facilities and right location was top on the list.
    It helps with your credibility you when you just the right location.

    • Daphne Bousquet, CMP says:

      Thanks for commenting Pamela. It’s one of those tiny details that is easily overlooked. Good luck with your live events. Hope you can find some good posts on my site to help you.


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