Check The Kind Of Event You Want

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event format optionsThe great thing about workshops and seminars, is that pretty much any entrepreneur can create their own successful event.  Not everyone can be successful with the same type of workshop, but there is an event for everyone.   The key is knowing what your event objective is and picking the right format for said objective.

Then you also have to make sure that the event format you choose is the right one for where you are at in your business.

For instance, if you are just starting out and you have no audience to speak off, you shouldn’t choose a 2 day boot camp.  Without a list of subscribers and a large social media following, it will be nearly impossible to fill a room, even a smaller one.  You need to build an audience before you take on a venture like that.

Introductory Workshops

A better option for you if you are in that situation is to do a series of introductory workshops.  Those workshops are short and inexpensive, perfect for generating leads and turning them into clients.  The advantage of an event like that is that it doesn’t take 6 months to put together.  The first one will take you about 2 to 3 months to plan and promote.  Once you have all your elements in place, you can rinse and repeat for monthly workshops.  That allows you to build your audience until you are ready for the next step.

If you are already overwhelmed by the number of clients you have, an introductory workshop is not the answer for you.  Obviously, you are doing something right and it is time to help more of your clients at the same time and add in some leverage.  A multi boot camp or intensive is the right event for you.  It will allow you to serve your clients not just at a higher level, but more efficiently.

There are more options in between as well.  Whether you do introductory workshops, full day workshops, intensives, boot camps, or even smaller retreats, the key is knowing where these events fit in your business and what the ultimate goal is for that event.  Once you have that in place you can pick the right event with confidence.

Not sure what event format fits with your business situation?  Make sure you download my special report 3 Simple Secrets To Making 10K in a Day With Small Workshops.  Then be sure to check your email next week for a special announcement that will allow you to pick the right event format with ease.



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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Lynne says:

    Thanks for the share. I have been wanting to organize a workshop reading your post has given me the confidence to do it.
    Lynne recently posted..What Degree Do You Need to Become a Life Coach?

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