3 Ways To Market an Event


There are many ways to market an event.  However, when it comes to multi-day seminars, you cannot use the same methods that you would use to promote a local workshop. For people to invest several hundreds or even thousands of dollars in an event, they have to be confident that you are the real deal.  […]

What Every Workshop Host Deserves To Know About Filling Their Events

fill the seats | event marketing

Prefer to listen to this post? I’ll come right out and say it… Planning a workshop is hard work.  Filling it is even harder.  If you have ever hosted a workshop and you couldn’t get the butts in the seats, you know that it is not a lack of effort that keeps your workshop room […]

Ramp Up Your Visibility: Get Expert Status Fast To Fill Your Events


If you want to fill your events easily, you have to ramp up your visibility. The more visible you are, the more people will see you as an expert, and the more people will want to come to your events. Visibility means that more people start to get to know you as an expert. You […]

Confessions Of A Reluctant Runner


A few months ago, in what I can only describe as a fit of temporary insanity, I signed up to join my friends in a 15K run. I am not a runner. I don’t even LIKE running. Yet here we are and the 15K is 10 days away. I haven’t trained for it. I have […]

The Ultimate Holiday Party Guide To Jam-Packed Workshops

holiday party guide to full workshops

’tis the holiday season… And that means lots of holiday parties. Sometimes there are just too many to attend.  And you have to choose between them.  Sounds a lot like what your audience has to do when they decide which workshop to attend, doesn’t it? Just you have certain criteria for which party to attend, […]

You CAN Eat An Elephant In One Big Bite

eat an elephant

The answer to the question “How do you eat an elephant?” is usually “One bite at a time.” But that just doesn’t work when you are planning your event promotions. This is what happens when you do a little at a time: Days turn into weeks. Weeks turn into months. And before you know it, […]

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