ShareWell, that was not the usual Black Friday experience. The day after Thanksgiving is traditionally when crowds rush the stores early in the morning (we’re talking 3-4am in the morning), fighting over the doorbuster specials. Yesterday morning, when I got to the stores at 6am, I got a parking spot real close to the store [...]
ShareAs a good Dutch girl, I love a bargain and Black Friday (the day after Thanksgiving) is the ultimate bargain hunter’s shopping day. About 10 years ago, my mom convinced me to go out early in the morning on Black Friday and it has been a tradition with us ever since. My parents live on [...]
ShareDrumroll, please…….. After looking at the top 5 things to sell in the back of the room at your workshops and seminars, we have finally come to number 1. Many entrepreneurs have used this particular piece to turn their seminar into an event that made high 5-figures, 6-figures, multiple 6-figures and even 7-figures. This is [...]
ShareIn the 4th installment in this series of blog posts: “The Top 5 Things To Sell In The Back Of The Room”, we will cover the most popular item to sell. So far we have covered your , , and . Although today’s item is easily the most popular, it is not my top pick. [...]
ShareIn this blog series, we are examining the top 5 items you can sell in the back of the room at your own workshop or seminar. So far, we have talked about and . Today’s entry is perfect for the service professionals among us. Most service professionals are awesome at what they do, but actually [...]
ShareTo maximize the profit of your workshop or seminar, you have to have multiple streams of seminar revenue. If you depend just on ticket sales, you are shooting yourself in the foot. As a seminar leader, you just took your audience on an educational journey. For some of your attendees the end of the seminar [...]
ShareI bet you love what you do, right? Most experts have a passion for their topic and they have a need to help people and serve them. Maybe you would even do this thing you do if it didn’t pay you. However, we can only stay in business if we make money. After all, there [...]
ShareIn the Content Module of the , I talked about how important it is to keep your audience engaged. Unfortunately, we have short attention spans and if you just keep talking you lose your audience. That is why it is important to change the energy in the room frequently. In this video, Dr. Joanna Martin [...]
ShareI almost fell asleep in class once. It was a marketing research class and although the topic is not the most exciting, my professor made it exceptionally boring. After that class I changed my major from Marketing to International Finance and Marketing. Probably not the smartest move, since banking and hedging currency were not something [...]