Case Study: Post Event Marketing

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I have always said that the best time to start marketing your event is at your last event.  Your attendees are flush with the excitement of your event, connecting with like-minded people and their heads are full of information.Start marketing seminar

In addition, if you have done your job well as a seminar leader, they also have a big sense of possibility and are excited of what the future holds.

Nobody does that better than Suzanne Evans. Fresh from coming off her wildly successful “Be The Change Event“, she has launched her 2013 Be The Change Campaign.

Suzanne is using several components in her marketing:

A Post-Event Message

Suzanne sent an email to her list, both the 650 people that came to her event and the people that didn’t make it.  The email contained a video message and when you clicked on it, it sent you to a webpage with a video from Suzanne.  In the video, she reconnected the attendees with the experience they just had and invited them to leave their “ahas” in the comments.  She also made a limited time offer for people to join her next year at her event.


By inviting her attendees to leave a comment with the “ahas” from the event, Suzanne is getting testimonials. All the comments will in effect give people who read them reasons why the event was so great this year and why people have to attend (again) next year.


When you click on the “reserve my ticket” link, you are taken to the “Be The Change Event” page, which features a video of the event.  You will see the stage being built, Suzanne in action and testimonials from happy attendees.  The video builds excitement and the desire to attend again if you were there.  It also shows you what you missed out on if you didn’t make it.

Limited Time Offer

Of course, no early marketing campaign is complete without a limited time offer.  There has to be an incentive to sign up early.  Suzanne give that by offering a discounted price and a 6 payment option to make it as affordable as possible.

Suzanne Evans is a master marketer and she proves it proves it again by filling her 2012 Be the Change Event with 650 attendees and creating a campaign that will have the 2013 event undoubtedly grow even larger.

To check out the entire campaign start with the Afterglow message.

Are you looking for your own event marketing campaign or need help with your seminar marketing strategy?  Sign up to talk with Daphne for a 15 minute consultation to see if we are a good fit to work together.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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