Can A Small Event Be Profitable?

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This is the second installment of the series of questions to ask yourself before you plan your first Six Figure Seminar.  Yesterday the question was about the format of your event. Sitting down and getting the answers to these questions help you develop the framework and the strategy, so that your event can truly be a Six Figure Seminar.

Today’s question has to do with size.  And no, in this case, bigger is not always better…

How many people do I want to have at my seminar?

How many people at your seminarNot every Six Figure Seminar needs to have 100 attendees. That is the biggest misconception I see among my clients.  You can make six figures even from a small audience.  There are 200 person events that lose money, just as there are 15 person events that come awfully close to six figures.  It all depends on your topic, how your seminar will improve your audience’s lives and your revenue streams. Your ticket sales and the back of the room sales are not your only revenue stream options.  And it doesn’t take a genius to figure out that, the more revenue streams you add to your seminar, the more profitable it will be.

So think about it.  What is a realistic number of people for you to shoot for? How many people do you need in the audience for it to still be a Six Figure Seminar?

By the way, even if you are not planning a Six Figure Seminar, but shooting for something smaller, these are still very important issues to consider.

Want more tips and strategies for sharing your message, impacting more people & make more $$ doing it? Join me for a free teleseminar at

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


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