Have you ever been in a workshop or presentation, where you just know you are going to buy, no matter what they are selling? That happened in Terry Dean’s workshop at NAMS (Niche Affiliate Marketing System).
20 Minutes into the full day workshop, Felicia called out “OK, what are you offering, because I’m buying!” “Yeah, we’re not talking about that until much, much later”, Terry Dean replied.
And then there are the presentations where there is no way you are going to purchase anything, just because you feel like you got a hard lesson on used car salesmanship 101.
Many internet marketing conferences fall into the second category. Sure, they will give some content, but most of it is pitch, pitch, pitch.
The Logical Next Step
This gives speakers and events a bad name and it makes it so that many speakers don’t want to sell anything. They think it makes them unprofessional. But you have to give your audience a logical next step.
At NAMS, there are strict rules. The speakers cannot pitch. But guess what? They still sell their courses. It is the difference between pitching and offering.
You have to teach valuable content that your attendees can use now to move their business or their life forward. When you do that, you also have to give them the next step. If you do not make them an offer, you leave your audience hanging.
In every workshop there are people who are ready to delve deeper into your topic. They may want help implementing your content, or maybe they have mastered this material and are ready for the next. Why would you deny them that opportunity?
You have a duty to your audience to help them improve themselves and a duty to yourself to make money so that you can stay in business. Remember, if you don’t make money, you can’t help the people you were meant to help.
It took Terry Dean just 20 minutes to give so much value that he had people ready to buy. I have to admit, his Conversion Immersion was one of the most impactful sessions I have attended in a while. From researching your clients, to copywriting and storytelling, he taught me a lot about marketing.
My favorite take away from his class is that the less you write, the better your copy is. The secret is to let your clients write your marketing for you. Intrigued?
Terry’s audios from NAMS6 (and all the other instructors) are available for download for only $97 with coupon code IWASTHERE. The coupon code allows you to save $200.
The problem with NAMS is that there are 4 sessions going on at the same time, and no matter how great the session is that you attend, you are always missing 3 others. I have already purchased the audios so that I can catch up with all the other wonderful instructors and content.