I am in a crazy stretch of kids soccer games right now, with my 13 year old son playing 4 games in 10 days and even my 7 year old daughter getting in on the action with make up games and her regularly scheduled weekend games.
That is why I thought it appropriate to share one of my favorite quotes from Dutch soccer legend Johan Cruijff.
“You can’t score a goal if you don’t take a shot”
Yeah, duh! Simple yet profound…
Yet many of us expect success without taking massive action. Or if we are taking action, are we actually taking the right action? You can spend the entire game in possession of the ball, dribbling it across the field, but unless you take a shot on goal, you’ll never win the game.
The same is true for us in business. You can spend all day deciding the color of your website and business cards and making sure it looks beautiful, but that is not getting you any clients.
Having great ideas for a workshop or seminar and working on the content doesn’t make it happen. You need to take the right actions like actually scheduling a date and promoting it to make it successful.
Similarly, you won’t start growing your list of prospective attendees until you have an opt-in box on your website, a squeeze page and a great ethical bribe to entice people to sign up and join your community.
You have to take the right actions to score that goal.
She knows about taking massive action and thankfully we can profit from it by watching her videos. They are great and I always learn a some great nuggets any time Kathleen shares her wealth of knowledge and experience.