Business Bits From The Beach Boys

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This weekend, my husband and I went to a Beach Boys concert.  It is their 50th anniversary tour and features all the surviving Beach Boys.  The concert was fantastic, and true to form, I came back with a bunch of business bits from the Beach Boys.

Enlist Support

The 5 members of the Beach Boys had quite the backup band.  In fact, they had 7 musicians playing with them.  And frankly, as great as the Beach Boys are, they needed the support that that band gave them.

What was easy for them 50 years ago, may be a little harder now that they are in their late sixties and early seventies.  It was great to see Brian Wilson up there especially, since he has had some health issues. Having a great backing band made the music and the harmonies rich and did great justice to the Beach Boy sound we have come to expect.

Business Bit:

You don’t have to do it all yourself.  Enlist others to help you out.  Add a speaker or two to your seminar to give your audience a different perspective.  Having someone else there doesn’t take away from your expertise.  It just makes your event richer.

Give Thanks

The first time I saw the Beach Boys was 28 years ago.  It was in fact at the Olympic Games in Los Angeles in 1984.  That Olympic Games had live concerts and music almost every single day at the Olympic Villages.  The Beach Boys were one of the concerts, but this concert was special. Not in the least because it was the Beach Boys, the quintessential California band, but because it was a thank you concert for the volunteers.

The Olympics depend on thousands of volunteers and they work extremely hard to make sure that everything runs smoothly.  A concert at the Olympic Village that volunteers are encouraged to attend was a very nice gesture and I am sure it was much appreciated.  By the way, the athletes attended as well and we danced along with the volunteers and everyone had a great time.

Business Bit:

You may not depend on thousands of volunteers, but your event and your business does depend on others.  Your staff, attendees and clients all make your business go around.  What can you do to thank them and make them feel special?

Pace Your Event

The Beach Boys did a great job pacing the concert.  Right of the bat, they began with a song everyone knew and got things moving.  The energy was high to get everyone in the mood.  The first part of the concert was more low key after the beginning.  After intermission they kicked it up a notch and broke out the big hits to get everyone dancing, yet they broke it up with beautiful tributes to the late Dennis and Carl Wilson.  They ended the encore with “Good Vibrations” and “Fun, Fun, Fun” to send the audience home on a high note.

Business Bit:

Even if you can fill a concert with hit after hit after hit, your audience needs a breather every now and then.  You have to control the energy in the room, because your audience cannot sustain a high level of energy throughout the event.  Start your event off with a bang and bring the energy up right away.  Take the excitement level in the room up and down to keep your audience alert and focused.  Finally, always end your event on a high note.  It is what your audience remembers, so make it good!

It was great to see the Beach Boys rocking it again.  There were young kids in the audience, as well as older folks and everything in between.  And young and old had a wonderful time.  It just goes to show you that classic never goes out of style.

What is your favorite Beach Boy song?  Share it in the comments!

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


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