As I am writing this blog post series about the benefits of hosting virtual events, or in this case teleseminars, I definitely have to address list building. In this digital age, anyone with a website should have community of subscribers, or a “list”. And growing this list with people that are interested in you, your message and your products and services should be a marketing priority.
Many experts who want to host their own Six Figure Seminar are afraid they won’t be able to fill their rooms, because their list is too small. And that is of course a big concern. Let’s face it, the larger your list, the more people you can market to, and the more people can sign up for your workshops and seminars.
However, list size is not the only thing that is important. The relationship you have with your list is even more important. You can have 20,000 people on your list, but if they don’t respond to your offers, your list doesn’t do you much good.
Teleseminars are a great way to build your list and also a great way to interact with them. People love free teleseminars that give a solution to their problem. By promoting your teleseminar through social media and the other methods I suggest in the Butts In Seats Virtual Boot Camp, you can add interested people to your community of subscribers.
When you teach your teleseminar, you give your audience a free taste of you and your teaching style, so they are more likely to sign up for your face to face seminars and workshops. You are building that know, like and trust factor. And another great benefit is that by offering your teleseminar to your existing prospects, you are increasing the responsiveness of your list. You are building a better relationship with them, which is the key to the responsiveness of your prospects.
Just as live, face to face events do in an even more personal way, teleseminars allow you to connect with your audience. They hear your voice, so it is not just words in an email or on a website anymore. If you open your teleseminars up to answer questions, you can truly interact with your audience. That is so powerful in building that relationship!
So use teleseminars to build your list and interact with your list. Building a responsive community of subscribers is one of the most important steps in filling your workshops and seminars.