Sure you want to attract clients and generate profits with your own boot camp. But do you wonder how much you can really make? If you are Lisa Sasevich, you make a million dollars with your event, as she recently revealed on her “Authentic Selling Secrets: How to be yourself, have fun and sell a ton on stages and teleseminars!” teleseminar. Unfortunately, most of us are not Lisa Sasevich and while a million dollars is not out of the realm of possibilities, most of us are just not in that position (yet).
However, the last 2 budgets I put together for my Event Strategy Program clients had their profit well into the 6 figures. And while these are successful entrepreneurs, they are not “gurus”. They are entrepreneurs who know they have something of importance to convey and are ready to share it with more people through their events, coaching programs and information products.
In the previous post we looked at workshop profits, so let’s examine boot camp profits now:
Many 2-3 day boot camps with intensive training easily go for $1,000 per ticket. Fill up a room with 30 people and you have nice little sum of $30,000. Of course there are expenses associated with the event, so let’s ballpark $10,000 for the meeting room, and another $3,000 in audiovisual expenses. That leaves you with $17,000 for the 3-day event.
Now that doesn’t include any other expenses you may have for marketing or an event planner to help you execute the event, but it also doesn’t address any of the other 4 revenue streams I discuss in the “5 Simple Secrets to Turning your Small Workshop into an Explosion of Clients and Profits”
To explode your profits with your boot camp, you need an irresistible offer to present at the end of your event. This can be a coaching package, either 1-on-1 or in a group, a high level mastermind group or even a home study course that builds upon the information they just learned. The more exclusive the offer, the more money you can ask for it.
Let’s assume you have a 30% closing rate, (and I know speakers whose closing rate is much, much higher than that), and you have a $3,500 package, a $1,500 and a $500 package. 10% of your guests will go for the lowest package, another 10% will go for your middle package and the other 10% go for the higher end deal. At the end of your boot camp, you have an additional $16,500. That’s a total of $33,500 with only 2 revenue streams working for you.
Maybe you won’t sell the $1,000,000 that Lisa Sasevich sold at her event last year, but I am sure you can make a good profit with your event. Remember, these examples are just generalities and do not reflect your situation. It also doesn’t even take into account the profits you can make with information products created from your event, such as home study courses, audios, DVDs and workbooks.
If you’re curious about how much money YOU could make with your boot camp, schedule an Event Strategy Session with me today. As part of the program, I will create a realistic budget based upon your parameters and show you the profits that are really possible for you and for your boot camp.