Social media can provide a big boost for your seminar marketing. Social media really has taken off in the last year or so and has gone mainstream. No longer are people wondering if this social media will work or if it will last. It works and yes it will last.
The attitude of people wondering if social media marketing was worth the time and effort has dissipated. People are flocking in massive amounts to social media and you have to be where your prospective clients and attendees are.
Social media plays a huge part in creating buzz and providing the social proof that help people to make decisions, be it about buying a product, service or attending an event.
Here are 3 steps you can take to boost your seminar marketing with social media.
#1 Create Your Profile
The first thing to do is to reserve your name on all the social media networks. Your name is valuable real estate and you need to get it before someone else does.
If you have a more common name than Daphne Bousquet for example, it may already be gone. You can use your first name, middle initial and your last name. Be creative, but remember that if you are a seminar leader, you are your brand.
You may have a great name for your event, but ultimately, people come to see and hear you. You are the expert and you need to brand you. Another reason is that again, social media is social and people want to interact with people, not an event.
#2. Friends And Followers
Once you have your profile set up, it is time to acquire friends and followers. Although it is a little different on each of the networks, the key is to create a targeted following.
It is always easiest to start with the people you already know. Invite your clients to connect with you on LinkedIn. Start following them on Twitter. Send them a friend request on Facebook and like their pages.
Then you can start concentrating on your prospects. Who are your ideal clients? What do they do? What do they like? Then do a search for your keywords on the social networks and follow them on Twitter.
On Facebook and LinkedIn, you have to send an invitation to connect. Always make this personal. Let them know why you want to connect with them. Do you have friends or connections in common? Do you share groups? Have you read their blog and like what they had to say? Just a couple of lines in the invitation make a big difference in your acceptance rate.
I know when I get a friend request on Facebook and I don’t know the person and we don’t really have any friends in common, I am hesitant to add them to my friends. But when someone says that they either read my blog, or we share a group and they want to connect, I accept them right away.
Unfortunately, Facebook has done away with the option to add a personal message to a friend request, but that does not mean that you cannot send a personal message in addition to a friend request.
Once you have a following, engage! Marketing on social media is a long term strategy. You will not get immediate results. You need to build your following and engage them before you can expect them to buy tickets to your events.
Share your good stuff, blog posts, tips and content. Share other people’s content and blog posts by retweeting them and posting them on Facebook for your followers. Add value and your friends and followers will become more responsive.
Start asking questions and reply to other people who ask questions. Interact with your connections. Post a message on someone’s facebook wall, wishing them a great weekend. Have fun!
However, if you want to get your hands on it before anyone else AND not pay single penny for it, be sure to attend the Secrets Of Money-Making Membership Programs webinar with Kathleen today, October 13th at 1PM ET.
Register right now at http://kathleengagetrains.com/fixed-term-daphne