3 Ways To Market an Event


There are many ways to market an event.  However, when it comes to multi-day seminars, you cannot use the same methods that you would use to promote a local workshop. For people to invest several hundreds or even thousands of dollars in an event, they have to be confident that you are the real deal.  […]

What Every Workshop Host Deserves To Know About Filling Their Events

fill the seats | event marketing

Prefer to listen to this post? I’ll come right out and say it… Planning a workshop is hard work.  Filling it is even harder.  If you have ever hosted a workshop and you couldn’t get the butts in the seats, you know that it is not a lack of effort that keeps your workshop room […]

Ramp Up Your Visibility: Get Expert Status Fast To Fill Your Events


If you want to fill your events easily, you have to ramp up your visibility. The more visible you are, the more people will see you as an expert, and the more people will want to come to your events. Visibility means that more people start to get to know you as an expert. You […]

Infographics, Pinterest and Other Useful Boards

event planning landscape

A few weeks ago, I came upon an infographic I loved. It was a cheat sheet for planning excellent events. You can see it here. As I do with all incredible infographics I discover, I immediately pinned it on my infographic board on Pinterest. It is where I collect infographics of all types and I […]

Confessions Of A Reluctant Runner


A few months ago, in what I can only describe as a fit of temporary insanity, I signed up to join my friends in a 15K run. I am not a runner. I don’t even LIKE running. Yet here we are and the 15K is 10 days away. I haven’t trained for it. I have […]

A Special Holiday Message From Harold The Puppet and Daphne Bousquet

harold the puppet

Jingle Bells, Jingle Bells, Jingle All The Way… Harold the Puppet has a special holiday message for you…