Last Friday, I witnessed a 7-figure seminar in the making and I wasn’t even there. I had heard about Suzanne Evans’ Be The Change Event, and although I wanted to be there, I just couldn’t fit it into my schedule. However, I have been keeping tabs on it and I was not surprised when she announced that it was sold out. Since she works with Blue Melnick, I was also ready for her next announcement: she was livestreaming a portion of the event.
The live streaming portion was called “Behind the 7-Figure Curtain”. It was meant to be the inside story of how she created the million dollar phenomenon known as Help More People. But what it really was, was a peek behind the curtain of how Suzanne created a 7 figure event. Here are the three elements that turned her 6-figure seminar in to a million dollar payday:
1. Butts in the Seats
Suzanne sold out her event. She had been marketing it for several months, including tickets to her event in her other programs, doing free teleseminars promoting it, and delivering plenty of good content to get people excited to attend. She worked her marketing plan and had 350 people attend her event. Of course, Suzanne has the following that can support a 350 person event. Without a large list, you should never even attempt a workshop or seminar that big.
However, Suzanne wasn’t done yet. She wanted more people to experience her seminar, and used the livestreaming not only to share her content, but also to build her list.
2. Case Studies
The live stream started on the second day, about 2 hours before the dinner break. That was a very strategic time, because that is the time that you should make your offer during a 3-day event. After Suzanne taught some good content, she brought a panel of clients up on stage. Through her clients, she presented case studies.
Each client told their story of how they started with Suzanne, where they were in their business and where they are now after working with her. The key was that they highlighted the strategies that got them there. It teaches and provides social proof at the same time. It shows what is possible and everyone in the audience wants to have the progress and success the panel experiences. That set you up for the next element.
3. The Offer
No seminar is complete without a powerful offer and a high level one at that. Suzanne didn’t fool around with small offers. She knows that in order to have results, you have to be invested. That is why she created an offer that works for just about everyone in her audience, the 10K club. Here she gives you the opportunity to make 10K more per month in your business and who doesn’t want that? Perhaps only the people who are ready for her 100K club; to make 100K more per month. Her offers are $10,000 and $50,000 respectively.
What if only 10 of the 350 attendees are ready to take her up on the 100K club? That gets you half way to the 7-figures right there. And what if only 15% of the attendees buy into the 10K club? There you have the other half of the 7-figures. And how many of the online audience are ready to invest with Suzanne after experiencing her livestream? Tack that on to that as well. See how fast the numbers add up to 7-figures?
Most likely, you are not ready for a million dollar event. Not many people get to do that. However, if you are ready to for your own stage and want to share your message with more people, a workshop or seminar is a great way to have a big payday. With the right strategies and marketing in place, you could do a high 5-figure or a 6-figure seminar. Let me show you how.