Before You Plan That Six Figure Seminar

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Is 2011 the year that you will host your first six figure seminar?  If hosting a six figure seminar is one of your new year’s goals, that is awesome and I am rooting for you.  However, you have much to do.  Planning an event consists of many moving parts and it is easy for things to fall through the cracks.  Before you even start thinking of setting a date and contracting a venue, you need to ask yourself some  questions that will be the focus of this blog series over the next few days.

Let’s start with question #1:

What kind of event do I want?

What is the structure for your seminar?  Is this going to be just an intensive training bootcamp, or will you also have an offer for your audience.  Are you planning to have speakers at your event to complement your content?  Will the speakers make an offer as well?

Ok, granted. That is definitely more than one question.  But they all to one answer, the format of your seminar.  Any of these change your pricing structure.  If you are not asking your attendees to work with you any further, you will have to charge more for your seminar than if you are counting on back of the room sales.

My challenge to you is to take a minute and really think about what the answers are to these questions and your format will emerge.

Want more tips and strategies for sharing your message, impacting more people & make more $$ doing it? Join me for a free teleseminar at

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Why a six figure? I am starting small and building carefully but looking for all advice as I go
    Roberta recently posted..Using the 3A’s to overcome feeling isolated

  2. Daphne Bousquet, CMP says:

    Hi Roberta, The beginning of the year is when everyone thinks big! However, six figure seminars don’t have to be large. Good luck with your workshops, big or small…


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