Back Of The Room Sales – Top 5 Things To Sell At Your Workshops Or Seminars

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Make Money, Buy Shows

Make Money, Buy Shoes

I bet you love what you do, right? Most experts have a passion for their topic and they have a need to help people and serve them.

Maybe you would even do this thing you do if it didn’t pay you. However, we can only stay in business if we make money. After all, there are bills to pay and kids to feed. (And for some of us, there are shoes to buy and places to travel.)

Workshops and seminars are a great way to get a big influx of profit at one time. Frankly, if you do it right, you can secure your income for the entire year from one good event.

But for that to happen you have to have more than one revenue stream. And although most seminar leaders think of ticket sales to monetize their event, that is only a small fraction of the income your workshop should generate.

Most of the income should come from your back of the room sales. This series of blog posts highlights the top 5 things you can sell in the back of the room.

Today we start with # 5:

# 5 Your Next Event

Sell tickets to your next seminar. This can be a complementary event, like the next step in your curriculum. For instance, if you are doing an event with your signature system as the framework, you have about 5 or 7 steps to accomplish your objective. Perhaps 1 of those steps could be a seminar in itself.

You could even sell next year’s event in the back of the room. If you had a great event, and people are energized, they are usually determined to attend again the following year. Take advantage of it by selling tickets at a substantial discount and offer a payment plan. If you have 10-12 months to pay for something it is an easier decision, especially if you are on the “high” created by the workshop.

Have you sold your next event at your workshops and seminars?  Please share in the comments.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Chris says:

    You know, I saw this modeled at a recent event and thought “SMART” sell the next event, now, and you’ll be ahead of the game!

    In addition, your audience is at such a “high” from the great content and experience they’ve had with you so they are more likely to invest knowing what to expect!

    Great tip Daphne!
    Chris recently posted..Three tips to standout in a crowded field

  2. That is also something I use Daphne. The b ooks, CDs/DVs and trinkets are all important but if we don’t getr the bums on seats for the next and ensuing seminars it will all fall flat.

    Its ideal to strike while the iron is hot and there is a lot of positive energy in the room. People will also secure seats for family members and friends and before you know it, yor network has begun to explode.

    That’s a great piece of advice.



  3. Thanks, that is a great tip! It requires me to be more organized and have a schedule of events planned for the following year.

    • Daphne Bousquet, CMP says:

      Glad that was helpful to you Michelle. Selling your next event is something that most seminar leaders overlook, but what a way to get ahead! Thanks for stopping by the blog. Hope you like finding out about the other 4 items to sell as well.

  4. Excellent idea – I love it. I’ve read books and articles about back of the room sales but this is the first time I’ve seen this idea. THANK YOU!

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