It happens to too many people. Grand plans, big vision. You plan, you project, you try to manifest and then you find yourself in a huge hole that you spend the rest of the year trying to get out of.
Yes, I am talking about events. Has it ever happened to you? You poured your heart and soul into planning a seminar and all you ended up with was an empty wallet and crushed dreams? And you wonder what happened?
You see other coaches and expert put on huge seminars and they are making a fortune. What could you have done differently? What do they know that you don’t?
It breaks my heart, because workshops and seminars are powerful tools that transform people’s lives, both attendees and seminar leaders. When done right, they are extremely lucrative and I am not exaggerating when I tell you that you can make more money in a single weekend than most people make in an entire year.
Our coaches tell us to think bigger, they show us what is possible. However, many times what works for them, may not work for you. So you dive into planning the workshops and seminars thinking big, all the while you are missing some critical steps that make the difference between success and utter disappointment.
What can you do to avoid that? Here are 5 tips to avoid losing your shirt and make your next seminar truly one that is transformational for you.
You may want a seminar for 100 people, but if this is your first one, start small. Keep it intimate and exclusive. It will give you a chance to test the waters, your marketing and your conversion rates. It also keeps your costs down, which is important for obvious reasons.
Focus on your ideal attendee
Who is he/she? Talk to that person and that person alone in your marketing. If your seminar tries to be too many things to too many people, it will not be anything to anybody. Your marketing becomes too broad and ambiguous and no one responds to vague and generic. Be precise. What benefits does your seminar offer and who is it perfect for?
Book your venue as late as possible
I know I am going to get in trouble with my former colleagues in the hospitality industry, but the fact is this. Most seminar leaders who have lost money on their event ended up paying thousands of dollars to hotels for rooms and services they never used. Start marketing and selling tickets before you sign your contract. Once you sign it, you are committed, whether people show or not.
Allow plenty of time for marketing
Start promoting now. Yes now. The more time you have to market your seminar the better. Most seminar leaders fail because they didn’t allow themselves enough time for their marketing campaign. For a multi day event, you will need 6 months. Minimum. Preferably 8 months. That gives you time to add value, build your list, line up promotional partners and create a campaign that gets the butts in the seats.
Have a back end plan
Your seminar should not just depend on tickets sales. You should have a comprehensive plan for generating revenue with your seminar. That means multiple streams of seminar income. Know what you are offering and when. Don’t rely on only 1 or 2 ways to make money from your seminar. There are at least 10, so use them to your advantage.
If you ever felt like you were missing an important piece of the seminar puzzle, be sure to sign up for my upcoming free teleseminar.
Join me on May 26th to learn what you need to know now to host your own seminar without losing your shirt (or your sanity). On this call I will lift the veil off the secrets that the big ticket seminar leaders know and many first time seminar leaders just guess at.
I will also reveal my 4 step system that breaks down event overwhelm and guides you on the path to event C.A.S.H.Register now and keep your shirt on.